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Adobe and ServiceNow are partnering to improve customer service and experience management. This reflects ServiceNow鈥檚 strategy to expand beyond ITSM, but this space will be...
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Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will...
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Salesforce, an established leader in a variety of customer experience domains, recently announced it will expand its Canadian footprint with a $2-billion investment over...
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Sprinklr has been a pillar of the social media management market for nearly a decade. The firm has now articulated a vision to move beyond its social roots, augmenting its...
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Salesforce鈥檚 revenues maintained a torrid growth rate of 26% in the most recent quarter, placing the company on an annualized run rate of ~$15 billion! PaaS growth led the...
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Salesforce.com has emerged as a leader in the new 鈥淧latform Economy,鈥� along with other 鈥渃loud kings鈥� such as Microsoft, Service Now, and Palo Alto Networks. The Platform...
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Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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This storyboard will help you follow a structured approach to select an MMS that is the right fit for your organization.
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This phase of the blueprint helps you determine if MMS is right for your organization. Identify the "art of the possible" with MMS technology to see what both the IT...
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Use Info-Tech鈥檚 MMS Readiness Assessment Checklist to determine whether you have a sufficient foundation and strategy in place to ensure the right application is selected.
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