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What differentiates Sprinklr Social from other similar products?

Sprinklr doesn鈥檛 just manage social鈥攊t unifies marketing, customer service, advertising, research, and engagement in a single platform. This 360-degree view is rare and powerful for global organizations. Its proprietary AI engine offers real-time sentiment analysis in 100+ languages, auto-tagging, and predictive insights, making it a leader in social listening and reputation management. Sprinklr is designed for global brands with complex governance needs, supporting hundreds of users, teams, regions, and workflows with role-based access,

What is your favorite aspect of this product?

It goes beyond basic engagement metrics to provide real-time insights into audience emotions, trends, and emerging issues across multiple channels鈥攏ot just social media, but also blogs, forums, and news sites. This makes it incredibly valuable for brand reputation management and proactive decision-making at scale.

What do you dislike most about this product?

While the platform is incredibly powerful, it can feel overwhelming for new users or smaller teams. Navigating the interface, setting up workflows, or generating custom reports often requires extensive training or support, which can slow down onboarding and daily use鈥攅specially if you're coming from more user-friendly tools like Buffer or Sprout Social.

What recommendations would you give to someone considering this product?

Sprinklr is best suited for large enterprises or organizations with complex, multi-channel needs. If you're a small team or only managing a few accounts, it may be more than you need. Due to its complexity, allocate time and budget for comprehensive onboarding, training, and support. A dedicated internal admin or super-user can help your team get the most out of it. Take advantage of Sprinklr鈥檚 strong governance tools鈥攕et up workflows, permissions, and approval processes clearly from the beginning to avoid c

What differentiates Sprinklr Social from other similar products?

Sprinklr stands our for having a much more stable connection in network integrations, speed in sending publications, complete analysis and real-time statistics on the reach of publications, and scheduling publications at specific times.

What is your favorite aspect of this product?

I liked the way I can manage social networks simultaneously, I can manage Linkedin, Instagram and many more social networks for my company. I like being able to upload posts instantly to all networks, just create the post in the Sprinklr platform and send it to all networks with a single button. I also liked being able to have access to a single inbox, where all messages from the connected networks arrive, it has saved me a lot of time.

What do you dislike most about this product?

There is currently no mobile platform where I can view the feed of all my social networks connected to Sprinklr Socail. A fully functional mobile app like the desktop version woould be great.

What recommendations would you give to someone considering this product?

I recommend doing the integrations correctly, otherwise you will have problems consulting data and statistics in real time despite being able to send publications from Sprinklr, a complete and correct integration is necessary.