Launch Your Hospitality Innovation Initiative to Success

Innovation in hospitality is risk-averse, short-term focused, and lacks a clear vision.
A lack of synergy across functions and stakeholders, hinders effective innovation.
Innovation is expensive, causing hospitality organizations to adopt a cautious approach to avoid financial risks.
Older properties struggle to install the necessary infrastructure for innovation due to high costs and disruptions.

Our Advice

Critical Insight

Innovation is about delivering value, which may or may not involve technology. Effective innovation considers the purpose and context of its application.

Impact and Result

Define the initiative and its purpose by outlining the business need. Illustrate the current vs ideal process using value chains, while considering alternatives.
Conduct a cost-benefit analysis, including the intended business value and accountability. Determine projections, document and track benefits in real-time using KPIs, and establish accountability with a RACI chart.
Craft a persuasive business case, effectively communicating the transformative value of the project to stakeholders.

Launch Your Hospitality Innovation Initiative to Success 91制片厂 & Tools

1. Launch Your Hospitality Innovation Initiative to Success Storyboard 鈥� A step-by-step guide to help you complete the business case for innovation.

Focus innovation efforts on organizational goals and align initiatives for greater effectiveness and efficiency. Develop a comprehensive business case with a clear cost-benefit analysis, using a well-structured template to secure sponsor commitment and improve project outcomes.

2. Business Case Presentation Template 鈥� A PowerPoint template to help you build an effective and comprehensive business case presentation for executives.

A PowerPoint template and sample providing the recommended structure and visuals for the final business case, leveraging information compiled during the range of business case analysis activities throughout the research.

3. Hospitality Innovation Initiative Activity Workbook 鈥� A structured workbook to help you organize and complete activities throughout the storyboard.

A PowerPoint workbook providing you with a structured approach to building a business case that will save time.

4. Innovation Benefits Commitment Form Template 鈥� An Excel tool to assist you in documenting and tracking project benefits.

This tool can be used to define the intended business value of projects during intake and approval. It can also track and document the actual benefits achieved once the project has closed, outlining who is accountable for tracking success with a RACI chart.

5. Comprehensive Business Case Analysis Tool 鈥� An excel tool to help develop a purpose-built cost-benefit analysis.

This tool features a configurable calendar and cost/benefit allocation cadence, allowing for analysis over months, quarters, or years. It also includes the ability to develop a cost-benefit analysis for up to four options and provides a robust set of graphs and reports that can be integrated into the presentation.

Value-driven innovation, beyond technology.

About Info-Tech

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We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

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Guided Implementation 1: Leverage Value Chains to Make the Case

Call 1: Define what innovation means.
Call 2: Identify and validate the top problem to solve.
Call 3: Illustrate the current and ideal process of innovation.
Call 4: Explore alternative options.

Guided Implementation 2: Establish Business Value & Accountability

Call 1: Conduct a cost-benefit analysis.
Call 2: Define the intended business value and accountabilities.

Guided Implementation 3: Create a Board-Ready Presentation

Call 1: Document project must-haves and articulate business rationale.
Call 2: Showcase alternatives analysis and craft the final recommendations.

Author

Elizabeth Silva Smulski

Contributors

Doug Lange, VP, IT Strategy, Choice Hotels
Shawn Seaton, Senior Director, Enterprise Architecture, Choice Hotels
Debbie Rodriguez, Vice President, IT Portfolio Delivery Office, Seminole Hard Rock Shared Services

Search Code: 108207
Last Revised: August 7, 2025

TAGS:

business case, hospitality technology, innovation in sports, innovation in hospitality industry, innovation in sports industry, technology in sports industry, fan engagement, hospitality trends, sports business, business strategy, smart hotels.

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