What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
Content Authoring
Dynamic Content
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Taylor F.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
"A Powerful Tool That's Always Getting Better"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
the program has better features than other programs.
What is your favorite aspect of this product?
Every function of HubSpot is easy to understand and use. Because our access limitations are so rigorous, we're able to run effective marketing campaigns across a wide range of digital media. One of our most valuable assets is our ability to give teams with detailed funnels, sales information, and performance requirements to help them make informed decisions.
What do you dislike most about this product?
In certain cases, the merger of marketing and operational functions might go either way. Websites can be built with the help of a content management system, but it is difficult to master and requires a high level of technical expertise.
What recommendations would you give to someone considering this product?
An intimidating marketing tool to begin with. To get the most out of your project, identify your marketing goals and revenue possibilities early on.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Ivan B.
- Role: Consultant
- Industry: Education
- Involvement: Vendor Management and Renewal
Submitted Jun 2022
fantastic product!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Integration with other platforms and HubSpot Academy
What is your favorite aspect of this product?
HubSpot Academy
What do you dislike most about this product?
speed of adaptation
What recommendations would you give to someone considering this product?
Use the support of the Hubspot team as well as the academy
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Tera G.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
"Good for marketing analytics and campaigns"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
it is easy to use and has additional functions.
What is your favorite aspect of this product?
If you've never done any marketing before, HubSpot Marketing Hub is a great place to start. If you have any queries, HubSpot offers an extensive knowledge library that covers any subject you can think of. If you run into any problems, their customer service staff will be able to assist you.
What do you dislike most about this product?
For our CRM, we utilize Bullhorn, and the two don't always sync up well enough. Aside than that, I can't say enough good things about the Hub.
What recommendations would you give to someone considering this product?
Excellent application that is capable of handling almost anything and interfaces well with several other platforms.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
