What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Zainab M.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
Google analytics is a necessity.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The easy integration between Google analytics and other important digital platforms like Google AdWords , Bigquery, Google search , Google Firebase and Google optimize. Successfully integrating Google Analytics with some of the platforms listed above , helps me better understand the behaviour of users of our web platform , and helps me better track the performance of my companies marketing campaigns.
What is your favorite aspect of this product?
The wide range of reports provided by Google analytics is always impressive for me. Report types around audience demography , user acquisitions , user conversions and user behaviour, helps provide me with a 360 degree view of user traffic to our web platform and most importantly, the performance of our digital marketing campaigns.
What do you dislike most about this product?
Google analytics requires advanced technical skillset for effective use. Furthermore, as a result of the diverse features and possibilities present on this software, learning to use it effectively comes with a steep or slow learning curve.
What recommendations would you give to someone considering this product?
In my opinion , Google analytics is a must- use platform for measuring user behaviour, especially as it involves web and mobile app traffic.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Hosam K.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jan 2025
Efficient web analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is user-friendly and offers self-explanatory tools that help business users understand and track how people interact with their website. Website administrators can easily see how visitors navigate and which pages they click on. Marketers can utilize Google Analytics to conduct A/B tests, determining which version of a website or landing page performs better, and track conversions to understand how many people make a purchase. All this is achievable without requiring advanced technical skills.
What is your favorite aspect of this product?
Google Analytics offers a powerful suite of advanced web analytics features and key performance indicators (KPIs) with minimal technical complexity, making it a market-leading self-service tool. It is also a powerful option for data analysts and developers, allowing for seamless integration with third-party platforms and applications within more complex workflows.
What do you dislike most about this product?
Google Analytics data visualization and analytical dashboards lack more robust data filtering and query features, limiting users' ability to generate customized reports and gain deeper data insights.
What recommendations would you give to someone considering this product?
It would be much easier for new users of Google Analytics services and solutions to begin with the official training mini-courses and tutorials provided by Google to master the basics before engaging with their actual web user data.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Nayanaba G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Quick integration to collect data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Free to use. Authenticity of collected data. Very helpful learning guides and user guides. Demo property to test data. Custom functionality to work on data.
What is your favorite aspect of this product?
eCommerce and user data collection with exploring the custom funnel exploration is the best part of the GA4 that most helpful source of tiny to large business.
What do you dislike most about this product?
The cons of the GA4 is the data collection method with variation of the method that makes variation to integrate each method to analyze the data.
What recommendations would you give to someone considering this product?
GA4 is the most helpful platform to integrate with site and start exploring what user finding on the site to enhance the website.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
