What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
98 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Respectful
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Demographics
Data Visualization
Audience Segmentation
API Framework
Cross Channel Attribution Analysis
Customer Journey Modelling
Predictive Analytics
Metadata Management
Anomaly Detection
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Ease of Data Integration
Ease of Implementation
Breadth of Features
Ease of Customization
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Website Analytics
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A/B Testing
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Google Analytics Reviews
Chirag C.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2025
Satisfied to a certain extent that will revisit
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has a general class to its seamless use-cases and end to end testing ability which is generally unavailable in other similar products
What is your favorite aspect of this product?
Ease of integration
What do you dislike most about this product?
A bit steep learning curve
What recommendations would you give to someone considering this product?
Consider following the docs and do minor hands on to get a full feel of the product
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Zion C.
- Role: C-Level
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Apr 2025
Great Analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I believe Google Analytics has much more data to work with than the rest. With parent company accounting for most search in our internet era then Google Analytics ranks higher. another thing to consider is that Google crawlers in general are fast.
What is your favorite aspect of this product?
Ability to search for trends in specific areas.
What do you dislike most about this product?
Some search with less data do not get a report. So deals with significant data on a particular topic in a particular area before it can reflect.
What recommendations would you give to someone considering this product?
Highly recommend. Google Analytics will aid your decision making in any digital marketing endeavor.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ohanyere U.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Mar 2025
Engaging and entertaining
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It creates an understanding to how customers navigate through your website and how best you can keep them to your website
What is your favorite aspect of this product?
Analytical dashboard
What do you dislike most about this product?
I don鈥檛 dislike Google analytics
What recommendations would you give to someone considering this product?
It鈥檚 highly effective for customer retention
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
