What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Temitope E.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2025
Can be overwhelming but provides strong insights.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
No digital analytics platform provides the quality of detailed granular tracking which Google analytics offers. We can quickly identify web traffic sources , user behavior around our platform, and identify our most effective marketing campaign efforts .
What is your favorite aspect of this product?
Google analytics custom reporting and segmentation functionalities are my favorite aspect of this product. They provide I and my team with proper clarity about traffic to our platform, allowing us better understand our target audience, create personalized customer experiences and achieve higher return on investments from our marketing efforts.
What do you dislike most about this product?
The Google analytics dashboard menu is oversaturated and this contributes to situations where the user interface appears overwhelming to new users. Contributing to a steep learning curve for users.
What recommendations would you give to someone considering this product?
It is the top digital analytics platform that I recommend to professionals, due to the quality of data it provides.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Donna L.
- Role: Industry Specific Role
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2025
Turning Clicks Into Insights
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is different because it鈥檚 free, popular, and easy to use, which helps students and teachers practice real data analysis using a tool that many companies already use.
What is your favorite aspect of this product?
What I like most about Google Analytics is that it makes complicated website data easy to understand and use for better decisions.
What do you dislike most about this product?
For large datasets, the reports sometimes use only a sample of the data instead of the full set, which can make them less accurate.
What recommendations would you give to someone considering this product?
I鈥檇 suggest learning the basics of Google Analytics first, then slowly using the advanced tools, and making sure it鈥檚 set up correctly for privacy rules.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Ashish M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2025
Best free analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very popular, easy to use, offers variety of features. In comparison to adobe analytics which is a paid product and offer quite comprehensive featuress
What is your favorite aspect of this product?
Free to use and almost no learning curve
What do you dislike most about this product?
nothing aas such , i found it satisfying all our analytics need
What recommendations would you give to someone considering this product?
if you are starting fresh, you can consider this for website analytics. 1-2 developers will be able to set it up without any issues. Do let me know if you need more info
Pros
- Helps Innovate
- Reliable
- Caring
- Client Friendly Policies
