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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.3 /10
Category
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 84

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Paid Search Integration

85

Search Engine Optimization

85

Device and Browser Analytics

85

Customer Value Analysis

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

82

API Framework

81

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Quality of Features

84

Ease of Implementation

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Devdan A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Wider performance display.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

One of the things that make Google Analytics different from other web analysis platforms is that this platform contains a more automated service, a service which collects all the information and performs automatic analysis and graphics for the user, with the In order to save work time and not have to do the graphics manually. Google Analytics designs gantt diagrams and works through the collected figures, therefore, it will be very difficult for there to be a fault in the information captured.

What is your favorite aspect of this product?

What I like the most about Google Analytics is that this platform allows me to carry out the entire monitoring process and offers me a complete visualization of all the performance of my website, just by accessing it from its mobile phone application, this application is fantastic , reflects the information in real time and allows each data to be viewed instantly. Thank you very much for this perfectly developed application.

What do you dislike most about this product?

I believe that I do not have any type of complaint about the behavior or general operation that Google Analytics has provided me since I started using it, this platform has been incredible and has allowed us to monitor all the traffic of our website without the need to configure or having to perform a late process. It is excellent to monitor our website instantly.

What recommendations would you give to someone considering this product?

I would recommend this platform because it has a much simpler process than other platforms to be able to analyze web traffic, growth in visits and the management of all the clicks in the Ads of the web page. I believe that Google Analytics offers perfect accessibility to the user, which is expanded to all types of devices, which helps to make it more feasible to be able to visualize all the performance of a website.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Tony P.

  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2020

Google analytics is a powerful SEO

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

It's cost is free and it has a lot of features

What is your favorite aspect of this product?

Cost, availability of features, reporting

What do you dislike most about this product?

It can be hard to understand and learn to use

What recommendations would you give to someone considering this product?

Take as much training as possible

Pros

  • Unique Features
  • Saves Time
  • Helps Innovate
  • Continually Improving Product

Taylor L.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2020

Helps business growth progress

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics has the ability to dive into marketing without problem, being able to go deeply into what people are looking for and thanks to the fact that it is a Google provider it is even more specific because this company is the one that covers the most within the internet with its Search Engine. So this platform can see what really works or not knowing with keywords with the things that people search the most and the keywords that the companies that use the most.

What is your favorite aspect of this product?

I like that it is very detailed, giving me real-time data of the visitors on the website, thus being able to track traffic and determine people's tastes. With this tool I can see direct and organic traffic, traffic from social networks, by mail and referral, with this data I can easily measure the performance of a website, improve a product or service, see what is more trending and what it's really working.

What do you dislike most about this product?

I have no problems that can hinder the work process that I do with Google Analytics, I could improve the visual aspect a little by being a little simpler since to understand the operation of this platform it may take a while to complete and understand its operation and get the maximum profit.

What recommendations would you give to someone considering this product?

If you want to start a small business and want to know what can work for you and what customers are looking for, this tool can be very useful, providing great support in case you have any questions about its functions. With this platform you can help the exponential growth of your company.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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