
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews

Rachel B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
Excellent marketing platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very reliable in marketing and engaging clients.
What is your favorite aspect of this product?
It enables us to analyze the number of clients who visits our website.
What do you dislike most about this product?
Sometimes the platform is slow due to overloading.
What recommendations would you give to someone considering this product?
I highly recommend this platform to any organization for marketing and brand promotion.
Pros
- Caring
- Generous Negotitation
- Helps Innovate
- Continually Improving Product

Helen S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
Best marketing platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is an excellent platform easy for implementation.
What is your favorite aspect of this product?
We can easily monitor the flow of our customers and their needs.
What do you dislike most about this product?
I have not experienced any drawback from this tool.
What recommendations would you give to someone considering this product?
Excellent in performance and easy to deploy in any organization.
Pros
- Helps Innovate
- Respectful
- Client Friendly Policies
- Altruistic

Penelope B.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
I can get data for a better strategy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Through Google Analytics it is possible to determine the behavior of people within the websites that can be managed with this tool. Unlike other platforms, with Google Analytics you have better consumer data since you really dive into marketing by knowing what people are looking for. Another difference between this platform and others is that it has direct contact with google, so you can get accurate data from consumers by knowing their tastes, with this data I can enhance both amrketing and sales as the quality of service is improved and product through people's tastes.
What is your favorite aspect of this product?
I like that it has layers for depth of analysis as I can really measure and identify what people are looking for. I can get real-time information on visitors as well as website and location tracking, all in real time. With Google Analytics I can measure the organic, direct traffic and also the traffic by email, referral and social, that allows to verify the data of the visitors. I can get demographic data so I can measure the reach both locally and globally and see how effective I can be in improving sales and going further. Another point is that it is very customizable since it allows us to create our own control panel.
What do you dislike most about this product?
It takes a bit of time to become familiar with the platform, but it is enough to take a few courses to train yourself but this would slow down the full implementation of the platform a bit. The mobile application is not as detailed as the web version since the mobile one shows a summary type without having all the administrative tools for analyzing the traffic. Those would be my little problems with Google Analytics, the rest works well and is very stable, I have not had data drops or losses so everything has worked well with the objectives beyond.
What recommendations would you give to someone considering this product?
With Google Analytics you can immerse yourself in marketing without any problem obtaining the best data to boost sales since you can determine what the audience is looking for, this can determine the key points to obtain better performance in the products and services that They are offered within a company that uses this platform. I recommend using the free version to set parameters and be able to adapt but bear in mind that it will have limitations.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity