What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Victoria H.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jan 2021
Excellent tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very convenient in monitoring the number of visitors who visits our website.
What is your favorite aspect of this product?
It tracks the number of clients who visits our website and gives timely insights on our products and services.
What do you dislike most about this product?
It has been working well since we deployed it and I have not experienced any problem.
What recommendations would you give to someone considering this product?
I totally recommend this great platform in any company.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Gabrielle C.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2021
Fantastic product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very effective for marketing and engaging clients.
What is your favorite aspect of this product?
It gives us clear data on the number of clients who visits our website.
What do you dislike most about this product?
The functionality is always good.
What recommendations would you give to someone considering this product?
I recommend this great tool to any organization for website and client management.
Pros
- Enables Productivity
- Caring
- Saves Time
- Fair
Cynthia M.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
The Most Reliable Analytics Solution.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics flexibility and easy manipulation.
What is your favorite aspect of this product?
Analytical capability can never be compared to any other software analytics.
What do you dislike most about this product?
Easy tool to all users and no any training its needed.
What recommendations would you give to someone considering this product?
Flexible analytics software which is used by all industries because of its analytical functionalities and easy of using its features and the technical its more helpful.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
