What is Asana?
With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
99 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Asana?
Pros
- Reliable
- Respectful
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Task Management
Collaboration
Milestones/Calendar Tracking
Templates
Goal Setting
Dashboards and Reporting
API Integration
Conversations & Feedback
Real-Time Visualization
OKR Alignment
Check-ins and Reviews
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of IT Administration
Also Featured in...
Product Management
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Task Management
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Project Management - Enterprise
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Asana Reviews
Thomas I.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Custom fields let me mark my top objectives.
Likeliness to Recommend
What differentiates Asana from other similar products?
When it comes to planning tasks, Asana's custom fields are better than ClickUp's because they let me add details like cost or urgency. It's the computer label maker I use for work.
What is your favorite aspect of this product?
With custom fields, I can quickly sort my board by job by "high priority" or "$500 budget." For focus, I can sort by fields like "due this week." To make reports easier, the workspace syncs information to sheets. With over 100 connections, like Slack, field data is pulled into chats, which helps my team stay on the same page.
What do you dislike most about this product?
Fields cost $13.49 a month, and free users only get basic tags. It's hard to set up, and my intern labeled jobs wrong, which caused confusion.
What recommendations would you give to someone considering this product?
Once, a filter broke and blocked chores, and customer service took a day to respond, which made things worse. Asana's custom fields will change the game for task organizers, but users will need to be trained and update to get access.
Pros
- Trustworthy
- Caring
- Saves Time
- Includes Product Enhancements
ananya g.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2025
Good and comfortable
Likeliness to Recommend
What differentiates Asana from other similar products?
It's task marked as complete once it's done
What is your favorite aspect of this product?
Triggers and schedule
What do you dislike most about this product?
Almost all good
What recommendations would you give to someone considering this product?
Good to go
Pros
- Client's Interest First
- Helps Innovate
- Continually Improving Product
- Reliable
Naor V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Project Management Made Simple!
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana has a great UI and easy to learn platform. It functions like any new technology should, everything is at your fingertips. Searching and duplicating out existing tasks are quick and done with ease.
What is your favorite aspect of this product?
Creating a centralized home base for go-to market launches/projects. Asana makes it simple to create and share projects and provides visibility for all stakeholders.
What do you dislike most about this product?
No built in time tracking for projects, which would require a third party integration.
What recommendations would you give to someone considering this product?
Ease of use, and ease of onboarding are strong thoughts to consider when choosing Asana.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
