What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Acts with Integrity
- Transparent
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Segmentation
Dynamic Content
Text Messaging
A/B Testing
Contact Database
SPAM Compliance
Surveys and Polling
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Ease of IT Administration
Quality of Features
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Translation missing: en.product_page.ratings.score 8.9
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Marketing Automation - B2C
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Customer Relationship Management - Midmarket
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Sales Engagement Platforms
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Ashwin A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Super duper with campaign segmentation.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Startling tool with campaign segmentation. Real-time engagement with your audience. Terrific with A/B testing.
What is your favorite aspect of this product?
Remarkable with real-time analytics and reporting. Great with sending notifications for email delivery. Convinient with creation of surveys.
What do you dislike most about this product?
Templates are incredible with ease of creation of surveys.
What recommendations would you give to someone considering this product?
Incredible for it's availability of email templates which are beautiful and customizable. Impressive with campaign segmentation. Great with instant text messaging.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
B霉i H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2023
Fantastic Marketing tools must TRY!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a predictive email scheduling feature, which automatically sends emails at the optimal time for each recipient based on their behavior and preferences
What is your favorite aspect of this product?
My favorite aspect of this product is the email automation feature, which allows you to create workflows and sequences that trigger based on various conditions and actions.
What do you dislike most about this product?
The thing I dislike most about this product is the contact volume pricing, which can be very expensive if you have a large number of contacts. For example, if you have 100,000 contacts on the Lite plan, you will pay $505 / 拢500 / AUD$750 per month1. This can be a deterrent for some businesses that want to scale their email marketing without breaking the bank.
What recommendations would you give to someone considering this product?
Try hard all the features in 14-day free trial to see if they suit your needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ajibola T.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Oct 2025
User friendly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
it's advanced automation and personalization
What is your favorite aspect of this product?
Easy Automation
What do you dislike most about this product?
I think the subscriptions are a bit expensive
What recommendations would you give to someone considering this product?
I definitely recommend this product for business use. It makes marketing easy.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
