What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Helps Innovate
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Sales Management
Activity and Workflow Management
Lead Management
Customer Service Management
Collaboration
Telephony and Call Center Management
Account and Contact Management
Analytics and Reporting
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Customization
Ease of Implementation
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
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Marketing Automation - B2B
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Marketing Automation - B2C
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Sales Engagement Platforms
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Simran S.
- Role: Consultant
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2025
ActiveCampaign: A Comprehensive Overview
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign stands out with its advanced automation capabilities, offering over 135 triggers and actions, along with 500+ pre-built automation recipes.
What is your favorite aspect of this product?
Free migration service from other email marketing platforms.
What do you dislike most about this product?
Pricing can be high, especially as your contact list grows.
What recommendations would you give to someone considering this product?
ActiveCampaign is ideal for businesses seeking advanced automation and robust analytics in their email marketing efforts. However, it may not be the best fit for those new to email marketing or with limited budgets due to its complexity and pricing structure.鈥�
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Fair
Cons
- Charges for Enhancements
Ashutosh K.
- Role: Sales Marketing
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Jan 2025
Fantastic software for mail marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
What really makes ActiveCampgain stand out is its all-in-one approach. Unlike many other tools, it doesn鈥檛 just focus on email marketing鈥� it also includes features like landing page builders, webinar hosting, and automation workflows, all in one platform. The drag-and-drop email editor is super easy to use, even for beginners, while the automation tools are powerful enough for advanced users. It鈥檚 also great for small to mid-sized businesses because it balances functionality and ease of use without being overwhelming. The customer support is reliable, and the pricing is competitive compared to other options in the market.
What is your favorite aspect of this product?
My favorite thing about ActiveCampaign is the automation feature. It makes creating personalized, targeted email campaigns so much easier. You can set up automated workflows based on user actions, which helps save time and improve engagement. It鈥檚 a game-changer for streamlining email marketing and creating meaningful connections with subscribers.
What do you dislike most about this product?
One thing I鈥檇 improve is the email deliverability. Sometimes, emails end up in the spam folder rather than the inbox, which can impact engagement. It鈥檇 be great if this could be improved to ensure better inbox placement and consistency in email delivery.
What recommendations would you give to someone considering this product?
Explore the Automation Features: If you鈥檙e looking to save time and engage your audience more effectively, definitely dive into the automation workflows. Take Advantage of the All-in-One Platform: The ability to manage email marketing, landing pages, and webinars in one place is a big time-saver. Consider Your Business Size: While GetResponse is great for small to mid-sized businesses, make sure the features align with your needs before committing. Start with a Trial: Test out the platform with a free trial to get a feel for the features and see if it fits your workflow.
Pros
- Trustworthy
- Unique Features
- Saves Time
- Respectful
Linet N.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2024
User friendly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Its marketing automation capabilities for a range of marketing tasks
What is your favorite aspect of this product?
Has a wide array of features for different sizes of organization
What do you dislike most about this product?
Due to wide array of features, the interface can be a challenge
What recommendations would you give to someone considering this product?
It can cater for small to large organizations with a variety of resources
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
