What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.8
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Marketing Automation - B2B
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.6
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ActiveCampaign Reviews
Ardila M.
- Role: Industry Specific Role
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2024
The Ideal Email Marketing Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is not only great as an email marketing solution but also offers helpful customer relations management features.
What is your favorite aspect of this product?
One thing I like about ActiveCampaign is that it is well equipped. It handles all manner of email marketing needs effortlessly. Despite the many features, using ActiveCampaign is easy.
What do you dislike most about this product?
Not a single problem with ActiveCampaign.
What recommendations would you give to someone considering this product?
I would recommend ActiveCampaign to prospective buyers because it meets needs.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
Natalia E.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2024
This is a great All-in-One Marketing Platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The list of features offered is extensive and includes a solution for each part of digital marketing
What is your favorite aspect of this product?
I can setup all automation for different needs and strategies in only one place
What do you dislike most about this product?
There is nothing I don't like
What recommendations would you give to someone considering this product?
If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Thanga V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Solid Marketing Automation Software
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a comprehensive suite of tools for automating marketing campaigns, managing customer relationships, and analyzing engagement metrics. Additionally, ActiveCampaign's extensive integration options with popular third-party apps and services allow users to create customized workflows and connect with their existing tools seamlessly.
What is your favorite aspect of this product?
The ability to create sophisticated and personalized automated workflows allows me to streamline my marketing processes and engage with my audience more effectively. Whether it's automating email sequences, segmenting contacts based on their behavior, or triggering actions based on specific events, ActiveCampaign empowers me to deliver targeted and timely messages to my subscribers without manual intervention. This not only saves me time but also helps me nurture leads and drive conversions more efficiently.
What do you dislike most about this product?
One aspect of ActiveCampaign that I find challenging is its pricing structure, particularly for users with larger contact lists or more advanced automation needs. While ActiveCampaign offers a range of pricing plans to accommodate different business sizes and budgets, the costs can add up quickly as the subscriber count increases or additional features are required. This can be prohibitive for small businesses or startups operating on tighter budgets, especially if they need access to more advanced automation features or higher contact limits.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
