What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
Content Authoring
A/B Testing
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.8
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.8
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.1
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Nazmina D.
- Role: Industry Specific Role
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2021
Fantastic product with great onboarding support
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Sophisticated automations
What do you dislike most about this product?
Automations
What recommendations would you give to someone considering this product?
Definitely sign up for the free trial and have a good go at it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Steffi S.
- Role: Student Academic
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Easy to use and a great product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It's user interface
What is your favorite aspect of this product?
The efficiency of the product
What do you dislike most about this product?
Some programs run slow
What recommendations would you give to someone considering this product?
To make it more user friendly
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Cons
- Inhibits Innovation
- Less Performance Enhancing
- Less Effective Service
Lisa L.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jul 2021
Great tool for our small non-profit!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active Campaign makes my job of creating monthly emails so easy. I love that templates are available and easily customized for my needs. Whenever I have had a question, I have utilized the chat and received professional help quickly.
What is your favorite aspect of this product?
I can keep a clean, active email list as well as lists that are used one time. I can connect with students, parents, and educators and bring them the information in a clean, clear way through email.
What do you dislike most about this product?
My only dislike is me and not you. I need to take more time to learn all that Active Campaign is capable of. I know I could be doing so much more with your product.
What recommendations would you give to someone considering this product?
Give it a try, you'll be pleased!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
