What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.8
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Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.8
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.6
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ActiveCampaign Reviews
Justin V.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2021
All the pieces you need - segmented to grow
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
CRM and Email is key for us to track leads. Too many tools are one or the other.
What is your favorite aspect of this product?
Integrated into so many other tools
What do you dislike most about this product?
The Automation builder is really powerful, but incredibly slow after you build in a decent nurture sequence.
What recommendations would you give to someone considering this product?
Plan your automation first in Word/Grammarly to save time building.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Nazmina D.
- Role: Industry Specific Role
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2021
Fantastic product with great onboarding support
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Sophisticated automations
What do you dislike most about this product?
Automations
What recommendations would you give to someone considering this product?
Definitely sign up for the free trial and have a good go at it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Steffi S.
- Role: Student Academic
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Easy to use and a great product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It's user interface
What is your favorite aspect of this product?
The efficiency of the product
What do you dislike most about this product?
Some programs run slow
What recommendations would you give to someone considering this product?
To make it more user friendly
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Cons
- Inhibits Innovation
- Less Performance Enhancing
- Less Effective Service
