What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Translation missing: en.product_page.ratings.score 8.8
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Marketing Automation - B2B
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Customer Relationship Management - Midmarket
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.6
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ActiveCampaign Reviews
Courtney E.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2021
We Love 91制片厂ing Nurturing Our List on Auto-Pilot!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike other email marketing software we've tried, Active Campaign is the only solution we've found that includes everything we're looking for in an email marketing platform, specifically ease of use, intuitive, detailed reporting, list segmentation, and enhanced automation features.
What is your favorite aspect of this product?
Hands down, Active Campaign's email automation functionality is our favorite aspect of the product!
What do you dislike most about this product?
Sometimes, knowing where to click to find what you're looking for (such as reporting) can be a little confusing and cumbersome. But, Active Campaign's support team is always at the ready to help us via live chat whenever we have a problem.
What recommendations would you give to someone considering this product?
Consider what goals you're looking to achieve with your email marketing 鈥斅爄f increasing sales, nurturing your community, and setting-and-forgetting automation features are important to you, give Active Campaign a try. You won't be disappointed.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Povilas P.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2021
Easy to use. Price is fear.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has more features that i needed and it is easy to use.
What is your favorite aspect of this product?
Campaigns and CRM. These are the most i use and easy to follow up in the observation how my last work impacted those who are getting emails.
What do you dislike most about this product?
My emails is marked as promotion or even spam and this is what i am most unheappy.
What recommendations would you give to someone considering this product?
To have clear strategy what you want goal you want to reach and prepare with the features AC has and what amount of them will be useful for your business.
Pros
- Saves Time
- Trustworthy
- Efficient Service
- Effective Service
Camilo H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
An Essential Marketing Tool
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It麓s integrate very usefull features into one platform
What is your favorite aspect of this product?
I love the Email Marketing Tool
What do you dislike most about this product?
The Customer Support team doesn麓t give clear answers
What recommendations would you give to someone considering this product?
Just use it! You won麓t regret it!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Slower Product Innovation
- Less Efficient Service
- Less Effective Service
