What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
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Marketing Automation - B2B
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.6
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ActiveCampaign Reviews
Lui I.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Jan 2022
A must-have affordable tool for marketing teams!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
User-friendly interface and great customer support
What is your favorite aspect of this product?
The customer support and integrations
What do you dislike most about this product?
The CRM is not the best.
What recommendations would you give to someone considering this product?
It is great for inbound/email marketing, but needs integration with a better CRM.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Client Friendly Policies
Pamela M.
- Role: Information Technology
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2021
A straightforward solution for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
One of the best and most effective application for email marketing is ActiveCampaign. This software makes everything easier since it enables us to engage with our business partners and customers regardless of where they are. It is a great and solid tool that makes it easy to market products and services globally. I like the ability to create multiple eye-catching campaigns and instantly send them. ActiveCampaign has a very nice and user-friendly interface that makes it simple to learn and use even for new users.
What is your favorite aspect of this product?
With the help of ActiveCampaign, it has been extremely easy to engage with our global customers. It allows us to send outbound emails within seconds, building and personalizing emails and managing email lists. The customer support team behind ActiveCampaign is very responsive and professional. They are always available to offer you help when you need them most.
What do you dislike most about this product?
Since we started using ActiveCampaign, we have never recorded any negative issues since the application meets all our requirements.
What recommendations would you give to someone considering this product?
To all prospective customers out there, i urge them to consider ActiveCampaign since it is a solid and straightforward solution for email marketing purposes.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Michael M.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
Incredible combo of marketing and sales tools
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It鈥檚 hard to capture the pure relief we had when coming across ActiveCampaign. After looking at so many different options that either didn鈥檛 have all the functionalities we needed or were cost prohibitive we were discouraged. I think what makes ActiveCampaign stand apartIs the combination of key marketing components that often require you to choose separate piecemeal approaches or to go without some critical feature you neeed. It鈥檚 also highly intuitive and useable like, for example, Hubspot but at a much more accessible price point.
What is your favorite aspect of this product?
It鈥檚 intuitive and easy-to-use for both beginning and advanced users. Our sales team can easily make some use of the deal pipeline, our interns can easily input info and our developers and programmers can get key into about demographics and analytics While making our emails and landing pages higher converting. I would echo what I鈥檝e said elsewhere in this review: the design, team and continuous improvement of ActiveCampaign has resulted in a super super super useable product that鈥檚 intuitive to pick up on and intuitive to actually use ans keep using.
What do you dislike most about this product?
The free trial limited some features and functionalities. There鈥檚 no reason for this. We would have upgraded peery quickly regardless. The product really is that good!
What recommendations would you give to someone considering this product?
Try the 14 day trial. I would also say definitely take in and try the CRM side as well as the email marketing side. That鈥檚 what makes AC so good. Their cherry picked out the exact features you鈥檒l need to increase revenue and grown your business. They鈥檝e kept current trends in business and current n realities about marketing and digital that鈥檚 pretty rare鈥攇et the power of 10+ enterprise tools in one great app.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
