What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
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Customer Relationship Management - Midmarket
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Sales Engagement Platforms
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Customer Relationship Management - Small Business
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ActiveCampaign Reviews
Fabiana P.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2022
Helps us with our email marketing campaigns
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
This software has helped us create more efficient marketing campaigns, with powerful strategies to capture the attention of potential customers. The database management is very easy to use which made our work faster. It has a crm that helps with the other tasks of the project.
What is your favorite aspect of this product?
It helps to perform a correct segmentation of the mailings, so that they reach the truly interested customers. All the automatic steps that are performed with the marketing campaign, make that ultimately the objective is met in record time. The fact that we can track the entries to the web, is a very useful feature to know the performance of the page.
What do you dislike most about this product?
The reports are not complete enough, they do not collect all the information you would like, as well as its metrics, they do not provide everything we need to know about a campaign. It has a lot of commands and functions that can be a bit intimidating at first, with the learning curve being slow to start.
What recommendations would you give to someone considering this product?
I recommend this software to all companies that use email marketing, because the campaigns are very effective and you can reach a large number of people in a short time, increasing profits and sales. Knowing who your marketing proposal is aimed at is a great way to get future buyers.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Hunner N.
- Role: Finance
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2022
Email Marketing and Automation Made Easy
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is multi-purpose in that it handles email marketing, marketing automation, and CRM
What is your favorite aspect of this product?
I like that despite being resourceful, ActiveCampaign is affordable The software is multi-purpose; handles CRM, email marketing and automation. Using ActiveCampaign is easy
What do you dislike most about this product?
Not the most affordable email marketing software.
What recommendations would you give to someone considering this product?
For purposes of email marketing and marketing automation, I recommend ActiveCampaign. It offers best features and comes an a relatively low cost
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Vivian Francos ..
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Feb 2022
Its a fantastic way to create and control emails
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It's so fast to obtain stats charts
What is your favorite aspect of this product?
Easy implementation and create newsletters
What do you dislike most about this product?
Price for basic plan
What recommendations would you give to someone considering this product?
price vs client invest for email campaigns
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
