What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.8
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.8
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.0
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.6
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Pierce H.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2025
User-Friendly Platform providing Automation.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
A difference is ActiveCampaign鈥檚 customer support and training focus. The company offers live webinars, video tutorials and one-on-one coaching sessions. This kind of support is especially helpful for small business owners who may not have dedicated marketing teams or much experience with email marketing services.
What is your favorite aspect of this product?
The real time tracking and reporting is something I appreciate. Email opens, clicks and other engagement metrics in real-time allow you to instantly adjust campaigns. Data visualizations such as heat maps showing which links are most clicked are informative at a glance. This real-time feedback is invaluable in making data-based decisions to optimize emails.
What do you dislike most about this product?
The price point has its downsides especially for developing companies. The bigger your subscriber base gets, the more expensive it will get, so it could end up being more expensive than others. Recent price tier changes also brought some features into higher plans making users need to upgrade in order to keep using features they used to have. That can be annoying for small businesses.
What recommendations would you give to someone considering this product?
Consider how ActiveCampaign will work with your current CRM, e-commerce and analytics solution to provide a seamless experience. Customer service matters鈥攃onsider evaluating their responsiveness in demos. Last but not least, ask industry experts and customers for feedback on the platform's capabilities and drawbacks in real time.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Carla P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Nov 2024
Handling Email Marketing The Easy Way
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
When it comes to marketing, ActiveCampaign is powerful and also Handles marketing automation.
What is your favorite aspect of this product?
Using ActiveCampaign is easy and it comes at a manageable cost. It Handles email marketing really well and has been smooth. I like the marketing automation features.
What do you dislike most about this product?
No serious flaws with this product. All works well.
What recommendations would you give to someone considering this product?
I definitely recommend this product for business use. It makes marketing easy.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Abdulrahman H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2024
There's a learning curve but it's totally worth it
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Advanced Automation and Personalization
What is your favorite aspect of this product?
Easy Automation
What do you dislike most about this product?
I think the subscriptions are a bit expensive
What recommendations would you give to someone considering this product?
Go for it. It's worth it
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Performance Enhancing
