What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
Content Authoring
A/B Testing
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.8
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Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.8
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Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
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Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.1
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Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
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ActiveCampaign Reviews
Mauricio R.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
Great product and very compatitive price
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Quantity of features
What is your favorite aspect of this product?
Mail Campaigns
What do you dislike most about this product?
The way to set it up.
What recommendations would you give to someone considering this product?
Make a Cost-Benefit analysis and review all features before buying.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Fedor L.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2024
Easily automate contest and campaign reminders
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign allows me to react quickly to contest participation actions with personalized emails. Its email builder is easy to use, and it offers many integrations and real-time behavior automations. I can segment lists dynamically and trigger customized, multi-message sequences that match each individual's interests based on whether they registered, shared daily bonus content, or qualified for different prize tiers.
What is your favorite aspect of this product?
I can efficiently scale tailored conversion opportunities such as discount promotions, special content recommendations, insider offers, and invitations to related follow-on events to both warm new leads and existing contacts. Furthermore, I ensure that no participant is ignored, and I track engagement over time to fine-tune campaigns for maximum impact.
What do you dislike most about this product?
ActiveCampaign offers excellent solutions for automating post-promo nurturing based on behaviors. However, it could provide even more customization flexibility with a couple of additional features. For instance, multi-conditional segmentation logic would allow assigning contacts to tracks based on any combination of attributes and metrics instead of just single behaviors.
What recommendations would you give to someone considering this product?
ActiveCampaign is not perfect, and while rare, minor sync delays or rendering issues may briefly disrupt real-time trigger flows at high email volumes. However, its ability to react to every form of participation across our digital campaigns and then seamlessly nurture contacts based on these actions is unmatched. I highly recommend ActiveCampaign for any marketing team looking to improve lead generation and conversion pipeline growth through campaign automation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Scott B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2024
Average email marketing tool with frustrating bugs
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Differentiation is not clear, there are many email marketing/automation platforms in the category. No part of AC stands out to me using it over the last 2 years.
What is your favorite aspect of this product?
Nothing stands out as a favorite aspect of the product. I would have a hard time recommending this product, especially given its price.
What do you dislike most about this product?
Very difficult to add previously sent campaigns to an automation. It can be done but the UI makes it very difficult. I find the platform loads slowly, and the email design functionality is frustrating to use and test for mobile.
What recommendations would you give to someone considering this product?
Explore others, maybe MailChimp, ConvertKit, or HubSpot. ActiveCampign is not on the cutting edge when it comes to designing for the modern email user.
Pros
- Respectful
- Acts with Integrity
- Trustworthy
- Efficient Service
Cons
- Wastes Time
- Less Reliable
- Less Productive
