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Competitive Intelligence Software Selection Guide

Competitive intelligence provides foresight in a rapidly changing business world, enabling businesses to anticipate market shifts, adapt strategies proactively, and...
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Acterys: How Writeback and Data Management Enhance Power BI and Excel for Business Analytics and Planning

Acterys enhances decision-making throughout the organization by integrating smoothly with Microsoft Power BI and Excel. The writeback and centralized data management...

From Silos to Synergy: Create Marketing and IT Alignment

CTOs and CMOs can use this research to break down IT and marketing silos and ensure the departments are working toward common goals. Strategically aligned IT and marketing...
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Create Marketing and IT Alignment Presentation

Create a joint presentation by the IT and marketing leaders to convey the plan to increase alignment and collaboration to meet organizational goals.

CTO-CMO Alignment Survey

This survey is a scoring diagnostic for CTOs and CMOs to measure their current level of alignment.

From Silos to Synergy: Create Marketing and IT Alignment – Phases 1-2

Use this research to to bridge the gap between marketing and IT. CMOs and CTOs will benefit from improved alignment that will help remove barriers to growth, enhance...

Is NICE Enlighten AI the Kiss of Death for Traditional Call Centers?

Discover how NICE Enlighten AI is transforming call centers. Say goodbye to traditional call centers and hello to the future of enterprise customer experience.

NICE Enlighten AI – The Kiss of Death for Traditional Call Centers?

Discover how NICE Enlighten AI is transforming call centers. Say goodbye to traditional call centers and hello to the future of enterprise customer experience.

Gen AI: Overhyped or Long-Term Revenue Generator?

Integrating generative AI offers significant opportunities and challenges for companies amid an extreme technology hype cycle. With AI spending down and many projects...

Maximize ROI on Sales and Marketing Collateral

Unlock the full potential for ROI on your sales and marketing collateral. Leverage best practices to drive demand, improve conversions, and shorten the sales cycle. Gain...
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