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Marketing Management Suite Software Selection Guide

Modern marketing management suite (MMS) platforms are imperative given today’s complex, multitiered, and often non-standardized marketing processes. Organizations must...
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Marketing Management Suite Software Selection Guide Storyboard

Streamline your organizational approach to the selection of a right-sized marketing management suite (MMS) platform.

Outperform Your Competition by Leveraging Artificial Intelligence to Enhance Your Sales and Marketing Funnel

AI can be used to efficiently process massive amounts of data and make recommendations, increasing top of the funnel sales and marketing efficiency to grow revenue. AI for...

Get the Most Out of Your Microsoft Dynamics 365 Finance and Operations Storyboard

In today’s connected world, continuous optimization of enterprise applications to realize your digital strategy is key.

Get the Most Out of Your Dynamics 365 F&O Workbook

Use this template to record the outputs from the blueprint activities in build your "Get the Most Out of your Dynamics 365 Finance and Operations Report".

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

Customers want to consume concise content and information quickly. Websites have limited time to prove their usefulness to a new user. Content needs to be as few clicks...

Three Strategies to Achieve More With Your Digital Advertising Budget

Times are getting tough with a potential recession looming, and companies are looking to tighten budgets. Typically, marketers allocate the lion's share of their spend to...

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard

Use this research to gain an understanding of web analytics tools and how to leverage them to understand user behavior.

Prioritize Social Media Channels to Reach Your B2B Buyer

Keeping up with emerging social media channels is a daunting yet necessary task. As new trends surface weekly, practitioners must consider if we need to approach the...

The State of Technology Company Mergers and Acquisitions in 2023 and the Subsequent Branding Requirements

This article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,...
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