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Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
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Clarify your positioning in the marketplace and your unique competitive advantage.
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Define the 鈥渞aison d鈥櫭猼re鈥� and fundamental principles of your brand.
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Gather existing and desired customer insights and conduct market research to define and personify your buyer personas
and their buying behaviors.
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Identify external and internal factors influencing your brand.
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Use this tool to collect CRM requirements in alignment with the major functional areas of CRM.
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Use this template to support your evaluation of vendors and their HRIS products. Once complete, this template will provide vendors with scenarios that prompt them to...
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Use this template to issue a Request for Proposal (RFP) for an EAS solution.
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Use this template to structure the potential RFP responses from vendors during your EAS selection process.
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Use this template to support your evaluation of vendors and their CRM products. Once complete, this template will provide vendors with scenarios that prompt them to display...
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