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CMOs are urged to take the reigns as strategic leaders, advocating for their vision and expertise to drive marketing initiatives that are integral to corporate success and...
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Achieving a successful product launch requires thorough planning and unwavering attention to the intricacies of the process. The process is intricate, from adhering to...
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This workbook is designed to help marketers ensure launch readiness. It should be completed after reviewing the Crush Your Product Launch blueprint.
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Use this template to document your final strategy outputs, including executive-facing business decisions relating to alignment and Launch Activities
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Ensure every task is completed at the right time.
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Event marketers know they need a robust event planning process for successful live events, but they鈥檙e perpetually short on time.
This guide walks you through the...
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This playbook will help event marketers understand the high-value activities needed to maximize event ROI and develop a robust, repeatable process for success at all live...
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The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...
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A best-of-breed template to help you build a clear, concise, and compelling self-assessment of product strategy for stakeholders.
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Deciding whether to build, buy, or shut down a product line is crucial for a company's growth and meeting stakeholder expectations. Firms must rigorously evaluate how...
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