
What is Zoho CRM?
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceZoho CRM Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Zoho CRM.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
94 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho CRM?
Pros
- Trustworthy
- Fair
- Acts with Integrity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Lead Management
Activity and Workflow Management
Customer Service Management
Sales Management
Account and Contact Management
Analytics and Reporting
Marketing Management
Telephony and Call Center Management
Mobile
Quote Contract and Proposal
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Zoho CRM Reviews

Elin J.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
A versatile CRM for all your needs.
Likeliness to Recommend
What differentiates Zoho CRM from other similar products?
Zoho CRM has substantially improved our ability to manage sales relationships and opportunities. We can customize fields and modules to make the platform work according to our specific needs and automating repetitive tasks is very useful, as tasks like updating records and sending follow-up emails are done automatically, allowing me to focus more on building customer relationships.
What is your favorite aspect of this product?
The benefits of automation, real-time information availability, and teamwork have been crucial to streamlining our sales process and improving customer connections.
What do you dislike most about this product?
Custom automations may require coding, which presents a drawback for some users who are not familiar with coding or other technical skills.
What recommendations would you give to someone considering this product?
It is a really useful CRM. Platform automation tools are a great way to optimize processes and save time. Additionally, reporting time is a good way to track performance, making them a great choice for various organizational needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Renu S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2024
All in one!!
Likeliness to Recommend
What differentiates Zoho CRM from other similar products?
It provides top-notch features for managing customer relations, enabling comprehensive tracking of everything from one centralized location. It is truly customer-centric.
What is your favorite aspect of this product?
My favorite aspect is the interactive dashboards.
What do you dislike most about this product?
I have yet to encounter any aspects that I find displeasing.
What recommendations would you give to someone considering this product?
Highly recommended! I've also used Zoho People and Zoho Payroll, and they are equally impressive!
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features

Mansi S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Navigating Success: A Comprehensive Review of Zoho
Likeliness to Recommend
What differentiates Zoho CRM from other similar products?
Zoho CRM distinguishes itself from other similar products through a combination of features, pricing, and its integrated suite of business applications. Here are some key differentiators for Zoho CRM: Integrated Suite of Business Cost-Effective Pricing Flexibility and Customization Automation and Workflow Rules
What is your favorite aspect of this product?
If Zoho CRM were to have a favorite aspect, it might be its adaptability. Zoho CRM takes pride in being the chameleon of customer relationship management, effortlessly adjusting its colors to match the unique needs and workflows of each business it serves.
What do you dislike most about this product?
If Zoho CRM were to have a dislike, it might be related to the learning curve for users who are entirely new to CRM systems or those who may prefer an out-of-the-box, one-size-fits-all solution. The very adaptability that is its strength can be a bit overwhelming for users seeking a quick and straightforward setup.
What recommendations would you give to someone considering this product?
When considering Zoho CRM, it is advisable to begin with a well-thought-out plan that outlines your business processes and goals. This strategic approach will guide your implementation and customization efforts. Utilize the wealth of training resources provided by Zoho, including tutorials and webinars, to familiarize yourself with the platform's features and functionalities. Start with the essential features and gradually explore advanced customization options as you become more comfortable with the system.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Effective Service