What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
95 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Reliable
- Respectful
- Fair
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Sales Management
Activity and Workflow Management
Account and Contact Management
Collaboration
Customer Service Management
Analytics and Reporting
Marketing Management
Telephony and Call Center Management
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Vendor Support
Breadth of Features
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Customization
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
SAP CRM Reviews
YuvaTheja E.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2023
One of the finest tools in the market for Customer
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
It is one of the finest tools in the market with fast and friendly user interface. Its features and functionality are astounding compared to other tools in the market.
What is your favorite aspect of this product?
It is easy to explore, and one can customize its look and feel according to our need. We have integrated it with all our automations and its very much compatible with all our applications. In fact, it provides a feature to enable scripting which makes it compatible to automate with any other tool.
What do you dislike most about this product?
Nothing to dislike about
What recommendations would you give to someone considering this product?
If what you need is a fast and smooth interface with loads of features for managing your customer relations, then your search ends here.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Md.Huzzatul I.
- Role: Human Resources
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Nov 2023
Good application for business
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Accuracy, speed & consistency
What is your favorite aspect of this product?
Simple UI.
What do you dislike most about this product?
Nothing much really
What recommendations would you give to someone considering this product?
Highly recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Less Generous
- Under Delivered
- Less Friendly Negotiation
Wendy H.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2025
Improved customer interactions and experiences
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
I believe the deployment flexibility offered by SAP CRM makes it valuable than others, and also its extended CRM functionality is noteworthy.
What is your favorite aspect of this product?
SAP CRM is one of the best CRMs I have come across and worked on, as it has really helped with managing my customer interactions and improving their experiences while I was able to take my business to a new, higher level. It lets me automate all of my business processes and provides fast yet accurate, analyst-friendly insights. It also lets me and my customers access the CRM on our mobile devices.
What do you dislike most about this product?
SAP CRM does allow me to operate via a mobile device, but the mobile interface is slow and lacks intuitive UI interaction. Additionally, it has limited offline functionality on mobile devices.
What recommendations would you give to someone considering this product?
You can use SAP CRM alone, but I would recommend you to pair it with SAP Analytics Cloud for better insights and analytics, for sure.
Pros
- Helps Innovate
- Effective Service
- Fair
- Over Delivered
