SAP CRM Customer Reviews 2025

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SAP

SAP CRM

Composite Score

8.2 /10

CX Score

8.4 /10

169 Reviews

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

3 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

0 Top Rated Features

2022

SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative

9% Neutral

88% Positive

Pros

Trustworthy
Fair
Reliable
Respectful

Feature Ratings

Average 80

Lead Management

Sales Management

Activity and Workflow Management

Account and Contact Management

Marketing Management

Collaboration

Customer Service Management

Analytics and Reporting

Quote Contract and Proposal

Telephony and Call Center Management

Mobile

Vendor Capability Ratings

Average 80

Quality of Features

Vendor Support

Breadth of Features

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

SAP CRM Reviews

Anah铆 luc铆a L.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

Customer relationship management

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

Seamless integration with other SAP products, this capability means that data flows seamlessly between different modules, providing teams with a consistent view of customer information. SAP CRM offers analytical capabilities that enable detailed tracking of performance metrics, helping companies make informed data-driven decisions. The flexibility to customize dashboards and workflows means that the software can be easily tailored to the specific needs of our organization, something we have found very useful for different departments.

What is your favorite aspect of this product?

I implement SAP CRM in our organization as a central tool for managing interaction with our customers throughout the relationship lifecycle. This software addresses several crucial business issues, such as the lack of visibility into customer interactions and the need for more effective sales and customer service management.

What do you dislike most about this product?

Because of its complexity, some new users require time to become familiar with all the functionality, which can slow initial adoption.

What recommendations would you give to someone considering this product?

SAP CRM is particularly well suited for companies that handle a high volume of customer interactions, such as service or wholesale companies. It is also very useful for organizations seeking deep analytical data to fine-tune marketing and sales strategies in real time.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Deepak G.

Role: Industry Specific Role
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

Powerful integration, advanced analytic customizab

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

Customisation and flexibility

What is your favorite aspect of this product?

It鈥檚 advanced analytics and capabilities

What do you dislike most about this product?

Complexity and user interface

What recommendations would you give to someone considering this product?

Integration capabilities and cost considerations

Pros

Helps Innovate
Unique Features
Respectful
Client Friendly Policies

Role: Vendor Management
Industry: Manufacturing
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Sep 2024

Fantastic product

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

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SAP CRM

What is SAP CRM?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

SAP CRM Ratings

84 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love SAP CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Activity and Workflow Management Text or code-based and visual workflow designers.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SAP CRM Reviews

Anah铆 luc铆a L.

Customer relationship management

Likeliness to Recommend

Pros

Deepak G.

Powerful integration, advanced analytic customizab

Likeliness to Recommend

Pros

Fantastic product

Likeliness to Recommend

Pros

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Title

1
Since last award

1
Since last award

Feature Ratings

Lead Management

Sales Management

Activity and Workflow Management

Account and Contact Management

Marketing Management

Collaboration

Customer Service Management

Analytics and Reporting

Quote Contract and Proposal

Telephony and Call Center Management

Mobile

Vendor Capability Ratings

Quality of Features

Vendor Support

Breadth of Features

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training