What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
94 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Trustworthy
- Reliable
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Sales Management
Activity and Workflow Management
Account and Contact Management
Marketing Management
Collaboration
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Quality of Features
Vendor Support
Breadth of Features
Business Value Created
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
SAP CRM Reviews
- Role: Vendor Management
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Fantastic product
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Omer E.
- Role: Student Academic
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2024
Not bad, not great but good
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Integration with SAP Ecosystem: One of SAP CRM鈥檚 strongest differentiators is its seamless integration with other SAP modules and enterprise solutions, such as SAP ERP, SAP S/4HANA, and SAP SuccessFactors. This deep integration ensures consistent data flow across various business functions and supports comprehensive end-to-end business processes.
What is your favorite aspect of this product?
My favorite aspect of SAP CRM is its integration with the SAP ecosystem. This deep integration allows for seamless data flow across various SAP modules and enterprise solutions, such as SAP ERP and SAP S/4HANA. It ensures that customer data and processes are synchronized across the organization, providing a comprehensive view of business operations and enhancing overall efficiency. This integration is particularly valuable for large enterprises with complex systems and processes, as it helps create a cohesive and unified approach to managing customer relationships.
What do you dislike most about this product?
One of the main drawbacks of SAP CRM is its complexity and steep learning curve. The platform鈥檚 extensive features and deep integration with other SAP solutions can make it challenging for new users to navigate and fully utilize all its capabilities. This complexity often requires significant training and may involve a longer implementation period compared to more user-friendly CRM systems. Additionally, the customization options, while powerful, can be overwhelming and may require specialized knowledge or external consulting to optimize effectively.
What recommendations would you give to someone considering this product?
Assess Your Needs Thoroughly: Clearly define your CRM requirements, including sales, marketing, customer service, and analytics needs. Ensure that SAP CRM鈥檚 features align with your business goals and processes. Understand the Complexity: Be aware of the platform鈥檚 complexity and the steep learning curve associated with it. Consider whether your team has the necessary expertise or if you鈥檒l need additional training or consulting services to effectively implement and use SAP CRM.
Pros
- Performance Enhancing
- Inspires Innovation
- Client Friendly Policies
- Helps Innovate
Vin铆cius S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Easy to use, but a bit pricey
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP CRM stands out due to its comprehensive suite of customer relationship management tools, seamless integration with other SAP solutions, and robust customization options tailored to enterprise-level businesses.
What is your favorite aspect of this product?
The extensive functionality and integration capabilities of SAP CRM, which streamline customer relationship management processes across the entire organization.
What do you dislike most about this product?
The complexity of implementation and customization can be challenging, requiring significant expertise and resources to fully leverage the platform's capabilities.
What recommendations would you give to someone considering this product?
Prioritize thorough planning and assessment of organizational needs before implementation, and consider engaging with experienced consultants or partners for guidance throughout the process. Additionally, invest in comprehensive training for users to ensure successful adoption and utilization of SAP CRM.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Saves Time
Cons
- Less Transparent
