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SAP CRM Logo Award Winner Product Badge
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SAP

SAP CRM

Composite Score
8.3 /10
CX Score
8.5 /10
Category
SAP CRM
8.3 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details


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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

94 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Trustworthy
  • Reliable
  • Respectful
  • Fair

Feature Ratings

Average 80

Lead Management

83

Sales Management

83

Activity and Workflow Management

83

Account and Contact Management

82

Marketing Management

81

Collaboration

81

Customer Service Management

81

Analytics and Reporting

80

Quote Contract and Proposal

79

Telephony and Call Center Management

79

Mobile

68

Vendor Capability Ratings

Average 81

Quality of Features

83

Vendor Support

82

Breadth of Features

82

Business Value Created

81

Ease of Implementation

81

Ease of Data Integration

81

Product Strategy and Rate of Improvement

81

Ease of Customization

80

Ease of IT Administration

80

Usability and Intuitiveness

79

Availability and Quality of Training

78

SAP CRM Reviews

Moon A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

SAP CRM is an intuitive and easy-to-use CRM.

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

SAP is the ERP platform of choice for the vast majority of businesses. It aids customer interactions and prevents data loss due to third-party intervention. SAP's easy tracking and report-generation help us understand our data. Case management from start to finish is excellent, and the mobile app is impressive but limited. It's easy and intuitive to manage multiple emails and set up automatic responses. Because of this, it is unique among other software on the market.

What is your favorite aspect of this product?

SAP CRM automates sales, marketing, customer analytics, and reporting. SAP's 360-degree views and ease of use while incorporating real-time c2c business correspondence improved our business management. It's easy, intuitive, and enhances user management. Its sophisticated use cases give users measurable results. It also helped small businesses save money by eliminating the need for expensive software and tools.

What do you dislike most about this product?

The data fetching speed in SAP CRM is problematic, and the software's user-friendliness could use some work. Too many app options can be a problem sometimes. It should have better UX to make it easier to use.

What recommendations would you give to someone considering this product?

SAP CRM should be used as a one-stop shop, in my opinion. It helps track sales. SAP's usability and understanding lag behind other CRM solutions. In the context of a company's strategic planning and sales development, SAP is not the right option to be considered. Give it a shot, and judge how satisfying it is.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Gregorio T.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great Software and very intuitive!

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

Its really complete and intuitive

What is your favorite aspect of this product?

Easy use and implementation.

What do you dislike most about this product?

i do not have any dislike.

What recommendations would you give to someone considering this product?

Learn how to use and enjoy it.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Fair

Karas G.

  • Role: Industry Specific Role
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Perfect CRM Solution For Business

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

While most CRM solutions are expensive, SAP CRM comes at a manageable cost will zero compromises

What is your favorite aspect of this product?

I like that SAP CRM is the most affordable in it's class It offers features that makes handling SAP CRM easy.

What do you dislike most about this product?

No dislikes as SAP CRM has been a performer

What recommendations would you give to someone considering this product?

I recommend SAP CRM for it's amazing capabilities

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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