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SAP CRM Logo Award Winner Product Badge
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SAP

SAP CRM

Composite Score
8.3 /10
CX Score
8.5 /10
Category
SAP CRM
8.3 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details


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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

94 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Trustworthy
  • Reliable
  • Respectful
  • Fair

Feature Ratings

Average 80

Lead Management

83

Sales Management

83

Activity and Workflow Management

83

Account and Contact Management

82

Marketing Management

81

Collaboration

81

Customer Service Management

81

Analytics and Reporting

80

Quote Contract and Proposal

79

Telephony and Call Center Management

79

Mobile

68

Vendor Capability Ratings

Average 81

Quality of Features

83

Vendor Support

82

Breadth of Features

82

Business Value Created

81

Ease of Implementation

81

Ease of Data Integration

81

Product Strategy and Rate of Improvement

81

Ease of Customization

80

Ease of IT Administration

80

Usability and Intuitiveness

79

Availability and Quality of Training

78

SAP CRM Reviews

Sourav H.

  • Role: Consultant
  • Industry: Education
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2023

Reliable legacy data management

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

SAP as an entity has been in this space for quite a long time, which means the solution has undergone a lot of refinements

What is your favorite aspect of this product?

The flexibility it offers when manipulating relational database

What do you dislike most about this product?

The user interface was a bit outdated

What recommendations would you give to someone considering this product?

SAP can be considered if the data generated by an organization/company is on the higher side with a complex data architecture and has to be stored securely for reference later

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Includes Product Enhancements

Vidushi B.

  • Role: Operations
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2023

Easy & efficient

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

User friendly and customised views

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Color pallet

What recommendations would you give to someone considering this product?

It can take a while to get the hang of the product but once you get there, it's quite easy to use and efficient

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Shivam K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2023

One of the best management and planning software.

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

We were already using SAP ERP and we were quite happy about that. So we decided to go to SAP CRM and were surprised at the results. The most important thing with SAP CRM is that its integration with other SAP products that makes it more productive.

What is your favorite aspect of this product?

My favorite feature of this software is that I can schedule all of my tasks for the next one or two days. Additionally, I can use this to plan with all of my coworkers. It provides a solid foundation on which to develop a management system to boost my sales.

What do you dislike most about this product?

It's hard for people who are just starting to work on this software. Additional training must be provided to each member that results in time and money.

What recommendations would you give to someone considering this product?

It simplifies most of the work and increases productivity. I found solutions to issues like having a platform to generate work permits, which require three to four authority signatures before work can begin. I can keep track of all permissions, whether they have been completed or not.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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