What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceKlaviyo Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Klaviyo.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
Mobile Optimized
SPAM Compliance
Contact Database
Basic Reporting and Analytics
A/B Testing
Content Authoring
Email Templates
Vendor Capability Ratings
Quality of Features
Ease of Customization
Ease of Implementation
Business Value Created
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Klaviyo Reviews
Sailja Raj N.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2024
E-mail marketing at its best
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo helps keep an updated track of all e-mails and their progress, thus helping out the social media and marketing team of ours calculate open rates, reply rates, etc. Making and launching campaigns is great with Klaviyo since it allows users to unlock its full potential by trying out all its features.
What is your favorite aspect of this product?
- Great integration with tons of third party platforms like gmail, shopify, etc - Usable customizable templates - Automated campaigns - Great analytics for all campaigns
What do you dislike most about this product?
- Poor interface - Limited countries for SMS marketing
What recommendations would you give to someone considering this product?
Make sure to identify all the use cases of Klaviyo as per your alignment with the requirements.
Pros
- Continually Improving Product
- Unique Features
- Inspires Innovation
- Respectful
Dhruv V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2024
Klaviyo gave me back my old customers!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo has been user friendly and more economical as compared to any other similar product.
What is your favorite aspect of this product?
I love the automations it offers and engagement it creates is just awesome.
What do you dislike most about this product?
I love everything about the product, nothing to dislike.
What recommendations would you give to someone considering this product?
Highly recommended to create more engagement and win back customers.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Leah T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2024
klaviyo is the solution to manage your emails
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Thanks to the campaign templates that are already up and running, we were able to test each one thoroughly before activating them. By focusing on the right clients, we were able to see things we had previously overlooked.
What is your favorite aspect of this product?
In terms of behavior-based automations, Klaviyo may be the finest option. It helps create accurate consumer profiles and target the right consumers when sending out email or text messages. Not only that, it provides a prognosis for the months and years ahead, as well as the ability to build and test ads beforehand.
What do you dislike most about this product?
Has a plethora of analytics and reporting options, but making them work for your business could be a challenge, so upper management may not be a fan.
What recommendations would you give to someone considering this product?
When it comes to email marketing, automated workflows, and short message service (SMS) expansion, Klaviyo is a fantastic platform. Email campaign creation and scheduling, automatic flow configuration, and dashboard analytics management are all made easier by the platform. There is an abundance of material available to aid with email marketing, such as live seminars from Klaviyo to exchange best practices, resources guides to build new flows, etc. Klaviyo is an excellent tool for making effective use of client data through retargeting and engagement.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
