
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
2
Since last award
95 Plan to Renew
76 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Fair
- Performance Enhancing
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Operational Reporting Capabilities
Collaboration
Dashboard
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
Self Service and Ad Hoc Capabilities
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Sales Analytics
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Customer Intelligence
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Business Intelligence & Analytics 鈥 Enterprise
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Retail Analytics
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Looker Reviews
Josip R.
- Role: Student Academic
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
What Every BI Team Needs
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker has made it easier for us to collect, visualize, analyze and generally manage large amounts of data through a single platform. It has helped us find patterns and problems, as well as ways to solve them through the use of data. Their customer service is exceptional and they have a good support community that iterates often about the software and use cases.
What is your favorite aspect of this product?
I love it, it is uncomplicated and has very good capabilities to make life easier for BI teams. I like that it is so customizable and able to compile large amounts of data with unique speed. The customer service is very good, as is their online support community. Overall, I am pleased with Looker, its analytical capabilities, its data management and all that it provides to our organization.
What do you dislike most about this product?
It imposes a learning curve at first, but this is easy to overcome. On the other hand, the processes can be prolonged depending on the traffic.
What recommendations would you give to someone considering this product?
When we talk about good BI management, analysis and distribution it is inevitable to think of Looker and recommend it to friends and colleagues.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features

Josh T.
- Role: Operations
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2022
Looker is a pretty decent choice for analytics.
Likeliness to Recommend
What differentiates Looker from other similar products?
I use Looker to form data visualizations, the options for making and editing charts types, sort searches based on personal preference using the queries to induce the particular result at all times and gather intuitive insights from obtainable uploaded data. The dashboard is extremely customizable and intuitive, keeping me up thus far with my current platform use. The maps section simplifies the method of tracking our product鈥 location. It鈥檚 a good possibility when you don鈥檛 need abundant coding or expertise with Bi tools.
What is your favorite aspect of this product?
I really like the integration of SQL. There are a lot of Bi Tools that I actually have used that get away from SQL. I feel for most analysts SQL is their bread and butter, if it isn鈥檛 it ought to be because that鈥檚 where all the info is stored, thus integrating SQL right into the Bi tool instead of burying it鈥檚 huge.
What do you dislike most about this product?
Like all different tool, Looker has some 鈥渇eatures鈥, not bugs that are annoying however as long as your project is structured properly with all the 鈥渟afeguards鈥 outlined above, you may know how to mitigate those. Support is incredibly considerate in prioritizing the fixes supported business $ impact. Thanks for that.
What recommendations would you give to someone considering this product?
Although you鈥檙e just beginning to dabble in the world of data, or eager to understand how to collect, interpret, or analyze data I might extremely suggest thinking about Looker!
Pros
- Performance Enhancing
- Efficient Service
- Inspires Innovation
- Saves Time

Grecia G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Looker is the perfect tool for analysis.
Likeliness to Recommend
What differentiates Looker from other similar products?
According to me, the most effective factor I experienced with Looker is their technical support team which is incredibly much helpful. They supply the resolution for the problems at intervals in the given frame of time. Apart from that, the program is very user-friendly, straightforward to understand, and to work with even by any beginner. Here, we can simply set up the dashboard and graphs with smart customization options and fantastic templates as compared to alternative different software.
What is your favorite aspect of this product?
It鈥檚 very simple to create good and engaging dashboards using this platform. The UI and ux are easy to use. The base of this platform permits you to observe and keep track of all the activities and progress of your business. It helps in sourcing the relevant data into the records that your business must take relevant decisions. The most effective factor is that we can produce or modify reports using the SQL syntax effortlessly. The dashboards may be created and customised according to the requirements of the user. The filtering and pivoting of the info are quite straightforward using its tools within the dashboard.
What do you dislike most about this product?
Generally it responds slowly whenever we attempt to operate it in low-end devices and work on over 2 or 3 aspects at constant time. It desires some improvising and smart updates to form its integration with active directories. Some tools need to be updated and improved for generating far better charts and reports with their data processing feature. Also, it needs additional information source connections to keep it more active.
What recommendations would you give to someone considering this product?
Overall, it鈥檚 an incredible tool for data visualization and making dashboards. Primarily we are happy with the performance and swish experience using this platform. It helps in analyzing and resourcing the info and reports. It鈥檚 recommended.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Less Generous