
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
2
Since last award
95 Plan to Renew
76 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Fair
- Performance Enhancing
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Operational Reporting Capabilities
Collaboration
Dashboard
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
Self Service and Ad Hoc Capabilities
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Sales Analytics
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Customer Intelligence
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Business Intelligence & Analytics 鈥 Enterprise
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Retail Analytics
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Looker Reviews
Doreen G.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
A Great BI Software - Looker
Likeliness to Recommend
What differentiates Looker from other similar products?
It makes streamlining data and creating actionable information easy. With the software, we are better positioned to make temporary and permanent business decisions.
What is your favorite aspect of this product?
I like that Looker comes with great analytics features The software provides actionable insights
What do you dislike most about this product?
Looker is not for new users as it is some how complex
What recommendations would you give to someone considering this product?
For best business intelligence features, Looker is the best option.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Erik B.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Oct 2022
"Very useful and easy to use tool"
Likeliness to Recommend
What differentiates Looker from other similar products?
This program is different from others because it is easy to use, understand, and run.
What is your favorite aspect of this product?
I think it's great since it simplifies things for BI teams and has some excellent features to boot. I appreciate how flexible it is, as well as how quickly it can collect and organize massive volumes of data. The online help forum and customer service are both excellent. The analytical power, data management, and other benefits that Looker brings to our company have me very satisfied.
What do you dislike most about this product?
The first learning curve is rather small and manageable. Contrarily, delays in procedures are possible when heavy traffic is present.
What recommendations would you give to someone considering this product?
Looker is always the first tool that comes to mind and the first tool that is recommended when the topic of excellent BI management, analysis, and distribution comes up in conversation.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service

Phelan M.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2022
Great tool for reporting & visualising performance
Likeliness to Recommend
What differentiates Looker from other similar products?
It is very easy to use, in particular for teams and individuals that do not have a background in SQL, coding or analytics. It is very easy to create custom reports, connect multiple data sources and display the data in aesthetically pleasing ways.
What is your favorite aspect of this product?
Being able to look at a Look, report or piece of data and understand exactly how this view has been created, using specific dimensions, measures and filters. It makes it super easy to learn and understand how everything is structured.
What do you dislike most about this product?
Some limitation to design and customisation of reports. If you create tables of data through merging queries and or custom fields you cannot always display everything in the order you may want. Also the column headers are always displayed on one line so if the name is long it can be cut off.
What recommendations would you give to someone considering this product?
Looker is easy to use and roll out to wider stakeholders to help self serve data for your business. You are able to link dashboards to one another and set up automated reports that can be sent to email groups, slack channels and other destinations. A great way to understand how your business is performing and be able to drill down into data points of interest.
Pros
- Performance Enhancing
- Effective Service
- Saves Time
- Reliable