
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
1
Since last award
95 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Acts with Integrity
- Transparent
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Dashboard
Operational Reporting Capabilities
Collaboration
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
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Sales Analytics
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Business Intelligence & Analytics 鈥 Enterprise
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Retail Analytics
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Looker Reviews

Ojelade O.
- Role: Operations
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2025
Compelling Visual and interactive dashboards
Likeliness to Recommend
What differentiates Looker from other similar products?
Strong data governance with a reliable cloud storage.
What is your favorite aspect of this product?
Flexible deployment options and advanced data modeling features
What do you dislike most about this product?
Little experience such as slow performance bottlenecks and unoptimized databases
What recommendations would you give to someone considering this product?
It can be more flexible for non-technical users and BI new users
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring

Mary K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Looker is a great dashboarding tool.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker is a great platform that makes visualisation intriguing for both beginners and experts .
What is your favorite aspect of this product?
My favourite aspect of Looker is it's flexibility and easy to navigate features.
What do you dislike most about this product?
I can't lay my hands on anything I dislike about Looker for now.
What recommendations would you give to someone considering this product?
Looker is a great place to start your visualisation journey because of it's flexibility.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Trudy A.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2025
Looker: A Powerful BI Tool for Data-Driven Teams
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker has the LookML feature which allows consistent metrics and reusable definitions across all dashboards which I believe makes the work easier
What is your favorite aspect of this product?
LookML and Data trust
What do you dislike most about this product?
It has limited options for animations or charts especially when making a visualization report
What recommendations would you give to someone considering this product?
It's a great software but not the best yet, they need to upgrade on their features and tools
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity