What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Bhavi U.
- Role: Operations
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Feb 2024
A very helpful application for all suited business
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics helps to understand the depth of conversion tracking and understanding the round about of our target audience, is basically a backbone of operations vertical
What is your favorite aspect of this product?
One stop solution of all the research purpose from lead tracking to understanding the background of the lead
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
Understanding is one of the core values of sale and Google analytics makes it possible with the features that they provide for B2B reachouts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Matt G.
- Role: Operations
- Industry: Gaming and Hospitality
- Involvement: Business Leader or Manager
Submitted Feb 2024
Extremely easy to use with great functionality
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is the best service of that type on the marked
What is your favorite aspect of this product?
It is extremely easy to use and provides lots of useful features and tools allowing to provide business insights accurately
What do you dislike most about this product?
There is nothing to dislike.
What recommendations would you give to someone considering this product?
It's the best website analytics service on the market from the tech giant
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jacky B.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Futuristic, Optimal and Efficient.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
ease of usage, unlimited functionality and features.
What is your favorite aspect of this product?
It is the most accurate i have ever come across.
What do you dislike most about this product?
only integrates with google products
What recommendations would you give to someone considering this product?
its the first choice in the indurstry for a reason.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Effective Service
