What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Namrata P.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Google analytics for web/product analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
motomo I have recently implemented and I found it has more features and analytics details than Google Analytics. One of the most significant advantages of Matomo is that it's open-source software. Unlike Google Analytics, where your data is stored on Google's servers and subject to their terms and conditions, Matomo gives you full control over your data. You own the data, and you decide how it's collected, stored, and used. Matomo has a Customizable Dashboards and Reports option.
What is your favorite aspect of this product?
Google Analytics, allows us to track various events and set up goals to measure conversions. We can track downloads, form submissions, video views, and other interactions on your website to gain insights into user behaviour and engagement. easy to implement and track the event.
What do you dislike most about this product?
Overall, Matomo offers a comprehensive set of features and analytics details that make it a viable alternative to Google Analytics, especially for users who prioritize data privacy, customization, and control. rest is fine with GA
What recommendations would you give to someone considering this product?
highly recommend to all e-commerce website owners so they can have an idea about the product trends and which country they are getting more traffic and which device users are using according to that they can analysis the market and improve the strategy
Pros
- Saves Time
- Fair
- Helps Innovate
- Continually Improving Product
Priyadarshi U.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2024
Heart of the Digital Marketing Initiatives
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out for its robust features, seamless integration with other Google services, and widespread adoption, making it a comprehensive and widely trusted platform for website and app analytics.
What is your favorite aspect of this product?
Its User-Friendly Interface
What do you dislike most about this product?
Learning curve is a bit challenging
What recommendations would you give to someone considering this product?
Certainly! Here are some brief recommendations for someone considering Google Analytics: 1. Define clear objectives. 2. Utilize available resources for learning. 3. Start with basic metrics. 4. Customize reports and settings. 5. Stay updated on new features. 6. Integrate with other tools. 7. Experiment and iterate. 8. Ensure compliance with data privacy regulations.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alexis P.
- Role: Information Technology
- Industry: Construction
- Involvement: End User of Application
Submitted Mar 2024
Google Analytics Is Easy to Understand
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The features of Google Analytics are so impressive. More so, I will choose it over and over again due to its accuracy. It as been a great and reliable tool.
What is your favorite aspect of this product?
I like how effective and accurate the features of Google Analytics have been. Moreover, Google Analytics is an affordable web analytics software.
What do you dislike most about this product?
No dislikes for Google Analytics. Google Analytics is the best.
What recommendations would you give to someone considering this product?
Google Analytics is so amazing. i highly recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
