What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Nicolae R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Excellent platform for accurate data analysis.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics allows us to track the performance of our websites thanks to the real-time data it provides. Its excellent security guarantees that neither our data nor those of our clients are compromised. It includes sophisticated features such as the ability to create new data and access raw data. However, the most attractive feature is the ability to share the extracted data. This allows harmony and communication at all times.
What is your favorite aspect of this product?
Their great ability to analyze data helps our ability to make sound decisions. It also has powerful reporting capabilities that allow us to export reports to multiple formats for sharing and can manage large volumes of data in a simple way.
What do you dislike most about this product?
The constant updating and experimentation of functions by developers generates some instability.
What recommendations would you give to someone considering this product?
Google Analytics is a special tool that will help you move forward by providing you with enough data and insights to improve your decision making and achieve your goals. It has great reports and charts that are easy to read and understand. It's easy to set up and you can start receiving data within hours.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anant U.
- Role: Student Academic
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Good product but policy lacks
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy integration with websites and analyze it.
What is your favorite aspect of this product?
Custom Reporting
What do you dislike most about this product?
Lots of policies and terms.
What recommendations would you give to someone considering this product?
Watch videos and demo's to know how to integrate it
Pros
- Helps Innovate
- Efficient Service
- Saves Time
- Fair
Cons
- Less Caring
- Less Respectful
- Under Delivered
Sourav B.
- Role: Industry Specific Role
- Industry: Entertainment
- Involvement: Initial Implementation
Submitted Apr 2024
Best Web analytics service for your website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is way ahead then its competitors in term of ease of use , the simple user interface , and the security which the greatest concern for many and the graphical representation of different types of data from customers demographic to customers clicks is just outstanding and also the accuracy of data provided from google is unbeatable.
What is your favorite aspect of this product?
Most favourite part of google analytics is the integration with any website or the data visualization from a web application which is very simple and easy to understand
What do you dislike most about this product?
Sometimes the accuracy of data is not upto the mark and shows huge variations in customer usages and also the lack of live suport hinders the efficiency of work
What recommendations would you give to someone considering this product?
Yes definitely any one who is looking for web analytics which is good , highly secured , easy to understand, and also easy to implement to their websites then google analytics is the one which can fullfill all your requirements.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
