What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Dhruv V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2024
Google Analytics is the oxygen of any business
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
GA is more reliable and user friendly than similar other options.
What is your favorite aspect of this product?
I love the fact that we've gained a lot of insights that helped in business.
What do you dislike most about this product?
There is nothing to dislike about this great product.
What recommendations would you give to someone considering this product?
I would recommend everyone to use this fantastic product once & you will never look back.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Bartolo L.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Apr 2024
Free to use but not so easy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with Google Suite
What is your favorite aspect of this product?
Amount of data that can be visualized
What do you dislike most about this product?
No GDPR compliant
What recommendations would you give to someone considering this product?
Apply GDPR compliance features
Pros
- Helps Innovate
- Enables Productivity
- Unique Features
- Inspires Innovation
Cons
- Slower Product Innovation
- Less Efficient Service
- Vendor Friendly Policies
Prateek B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Fantastic tool for SEO analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is seriously impressive compared to other tools out there. It's not just about tracking website traffic; it's a whole package deal. You can dig deep into user behaviour, optimize marketing efforts, and even integrate it seamlessly with other Google products like Ads and Search Console. What sets it apart is its user-friendliness and how it scales up for businesses of any size. It's not just for big players; startups can benefit just as much. Overall, it's like having a trusted ally in your corner, helping you make smarter decisions and grow your business.
What is your favorite aspect of this product?
One thing I really admire about Google Analytics is its versatility. It's not just limited to one function; it offers a diverse range of features that cater to different needs. Whether you're analysing website traffic, studying user behaviour, fine-tuning marketing campaigns, or integrating with other Google products, Google Analytics has a solution for you. Its adaptability and comprehensive toolkit make it an invaluable asset for businesses aiming to make informed decisions and succeed online.
What do you dislike most about this product?
Its complexity, especially for beginners. The abundance of features and options might overwhelm users who are new to analytics or have limited technical expertise.
What recommendations would you give to someone considering this product?
For those considering Google Analytics, I'd suggest starting with basic tutorials to grasp its fundamentals. Focus on key metrics relevant to your goals and gradually explore advanced features.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
