What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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A/B Testing
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Customer Intelligence
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Google Analytics Reviews
Sacide T.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2024
The Most Amazing Web Analytics Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think we will need google analytics all the time for web analytics and and this tool is second to none.
What is your favorite aspect of this product?
It's best to see all social media traffic represented mostly on Google Analytics tool.
What do you dislike most about this product?
I believe the transition to GA4 somehow was not necessary and we miss a lot of important information there.
What recommendations would you give to someone considering this product?
Altough we have this tool from 2006, the people who knows it truly are hard to come by, that's why I would suggest to learn the tool at it's best.
Pros
- Client Friendly Policies
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product
Berkay A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Inside Sales Rep
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Comprehensive features
What is your favorite aspect of this product?
customization and reporting
What do you dislike most about this product?
Conversion tracking implementations and updates are too complicated to be followed
What recommendations would you give to someone considering this product?
Make sure to understand what kind of technical integrations you are going to need
Pros
- Helps Innovate
- Performance Enhancing
- Respectful
- Fair
Ipek Nil B.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted May 2024
Still Amazing Product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think this tool does not have any competitors at all, it is simply the best one.
What is your favorite aspect of this product?
I like the way that Google Analytics 4 collects more and more traffic information accurately.
What do you dislike most about this product?
I do not want like the design of GA4 because it is more complex than GA universal.
What recommendations would you give to someone considering this product?
I would recommend them to get GA4 trainings as much as possible.
Pros
- Effective Service
- Fair
- Continually Improving Product
- Reliable
