What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Susan S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2024
Google Analytics Makes Work Easier
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I like the efficiency of Google Analytics. Google Analytics has incredible features.
What is your favorite aspect of this product?
I like how effective Google Analytics has been. Google Analytics is so amazing.
What do you dislike most about this product?
No dislikes about Google Analytics. Google Analytics is amazing..
What recommendations would you give to someone considering this product?
I do recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Seethalakshmi M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
"The great tool to find the users insights data"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics provides about clear website performance and user information for website improvement compared to other tools.
What is your favorite aspect of this product?
My favorite aspects is tracking the goals, website conversion, audience report, campaign measurement.
What do you dislike most about this product?
Difficulty in recreating reports.
What recommendations would you give to someone considering this product?
Use this product for audience data when creating custom visitor segments, Utilize annotations to mark significant site changes and external events impacting site KPIs
Pros
- Helps Innovate
- Continually Improving Product
- Effective Service
- Caring
陌brahim Hilmi D.
- Role: Operations
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2024
Great for Web Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There is no other competitor at this scale, none.
What is your favorite aspect of this product?
GA4 is great to set up easily with GTM help.
What do you dislike most about this product?
I think the mobile app data can be a lot better, it currently is not.
What recommendations would you give to someone considering this product?
I think this tool required good technical knowledge thats why I can recommend learning some javascript
Pros
- Unique Features
- Continually Improving Product
- Enables Productivity
- Efficient Service
