What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Jordan T.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Feb 2025
A needed tool for any marketing team.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is a reliable tool for measuring site performance.
What is your favorite aspect of this product?
There is robust training available for this tool.
What do you dislike most about this product?
You have to learn Google-ism, which isn't always intuitive.
What recommendations would you give to someone considering this product?
Give this a shot and see how it works for you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Oladapo A.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
For basic insights on web traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is free to use, and a bit seamless to use with Google Ads, GTM because of the same parent source.
What is your favorite aspect of this product?
The fact that it is free, thats the only advantage it has over others.
What do you dislike most about this product?
It doesnt offer deep insights into the data.
What recommendations would you give to someone considering this product?
If you are just starting out, you can use GA4 for basic insights into your website traffic.
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Tuhame M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2025
A Game Changer Product In Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics offers the best tracking tool and it can be easily integrated to track visitors by simply pasting google tag
What is your favorite aspect of this product?
Real-time tracking of visitors and customizable widgets
What do you dislike most about this product?
Its support is way of automation i.e there is less human interaction
What recommendations would you give to someone considering this product?
For best analytical software I recommend Google analytics
Pros
- Helps Innovate
- Reliable
- Unique Features
- Effective Service
