What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Customer Intelligence
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Google Analytics Reviews
Momina S.
- Role: Human Resources
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2024
User-friendly and cost-effective
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics excels with its robust features, seamless Google integration, affordability, scalability, and strong community support.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its versatility. Whether you're a beginner or an advanced user, it offers a wealth of features and customization options to suit various needs and skill levels.
What do you dislike most about this product?
One drawback of Google Analytics is its complexity for beginners. The platform can feel overwhelming initially, requiring time and effort to fully grasp its features and functionalities.
What recommendations would you give to someone considering this product?
For those considering Google Analytics, I recommend taking advantage of available tutorials and training resources to familiarize yourself with the platform. Start with basic features and gradually explore more advanced functionalities as you become comfortable. Additionally, ensure proper implementation and configuration to accurately track and analyze data relevant to your business goals. Lastly, leverage Google's support community for assistance and stay updated on new features and best practices.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Prathmesh C.
- Role: Information Technology
- Industry: Biotechnology
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Easy , Trustworthy, Simple
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Customization: and free version
What is your favorite aspect of this product?
Data driven Analytics
What do you dislike most about this product?
Complexity for Beginners
What recommendations would you give to someone considering this product?
i will Higley recommend to use it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Guilherme K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted May 2024
Good and smart features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics: integrates with Google services, offers free robust features, ensures data accuracy, customization, real-time reporting, advanced e-commerce tracking.
What is your favorite aspect of this product?
Integrations
What do you dislike most about this product?
Initial complexity
What recommendations would you give to someone considering this product?
Learn to use with a teacher
Pros
- Saves Time
- Generous Negotitation
- Security Protects
- Helps Innovate
