What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Naveen S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Fantastic product for marketing peoples.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has a lot of capabilities. It provides a comprehensive overview of data for analysis. Also, users can make customized reports according to their use. It's a nice product. Highly recommended.
What is your favorite aspect of this product?
I like its Dashboard too much. Also how easily it can connect with any third-party tool, resonates me.
What do you dislike most about this product?
I dislike its acquisition report section, where users want to see their data for landing pages. It needs to be improved.
What recommendations would you give to someone considering this product?
Yes, I highly recommend this product to every marketer.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Justin T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Essential for business success!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the industry standard. A lot of SaaS products have built-in functionality with Google Analytics and it's easy to begin tracking data.
What is your favorite aspect of this product?
My favorite aspect is the ease of integration into new and preexisting projects to track user data.
What do you dislike most about this product?
The knowledge base for the new version of Analytics is lacking. Google could do a better job with educational content.
What recommendations would you give to someone considering this product?
Sign-up for an account. It's easy to use overall, and can literally help you increase your business revenue by 10% or more in the next 3-6 months.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Karlijn v.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted May 2024
Very insightful tool!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The reports that you're able to create
What is your favorite aspect of this product?
The in depth insights and website visitor's paths you can follow.
What do you dislike most about this product?
It can be hard to use.
What recommendations would you give to someone considering this product?
Definitely consider using it
Pros
- Trustworthy
- Altruistic
- Acts with Integrity
- Generous Negotitation
