What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Mohanad M.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jun 2024
Easy but very expensive
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google is comprehensive, simple and integrated
What is your favorite aspect of this product?
Reports are easy
What do you dislike most about this product?
It's always cost
What recommendations would you give to someone considering this product?
You should rely on it as much as you want.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Sulaiman D.
- Role: C-Level
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jun 2024
Easy to implement and pricey
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The real-time analytic feature that shows the number of visitors on the website and to which current page they are on, also the auto sync per every minute gives accurate figure of the number of site visitors
What is your favorite aspect of this product?
The User Interface is good, you get everything you are looking for in the dashboard more easily, and also using Google Analytics does not cost money or subscription
What do you dislike most about this product?
Exporting the analytic data from this tool is often slow and at times it often gets internal error issues hence making it hard to fetch accurate analytic report
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool because it is easy and works faster
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Denis W.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2024
Robust Analytic Product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Seamless integration with other Google products like Google Ads, Google Search Console, Google Tag Manager, and Data Studio allows for a holistic approach to digital marketing and analytics. This integration simplifies data sharing and enhances insights across platforms.
What is your favorite aspect of this product?
Google Analytics offers a free version that provides a wealth of features for small to medium-sized businesses. For larger enterprises, GA 360 offers additional capabilities such as more data limits, BigQuery export, advanced analysis, and dedicated support.
What do you dislike most about this product?
In the free version of Google Analytics, data sampling can occur when querying large datasets, which can lead to less accurate reporting and insights. This can be particularly problematic for high-traffic websites that need precise data.
What recommendations would you give to someone considering this product?
Begin with the core features of Google Analytics and gradually explore more advanced functionalities. This approach helps in managing the learning curve and ensures that you are not overwhelmed from the start.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
