What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Joshuva J.
- Role: Information Technology
- Industry: Education
- Involvement: Business Leader or Manager
Submitted May 2025
Professional & Strategic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Seamlessly connects with Google Ads, Search Console, Firebase
What is your favorite aspect of this product?
granular event tracking and audience segmentation
What do you dislike most about this product?
steep learning curve and unintuitive interface
What recommendations would you give to someone considering this product?
Learn it as a new platform
Pros
- Enables Productivity
- Unique Features
- Effective Service
- Inspires Innovation
Valera V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted May 2025
Great for what it delivers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It offers seamless integration with your website (and quick setup too)
What is your favorite aspect of this product?
You can go VERY granular with reporting
What do you dislike most about this product?
It's not super intuitive and requires some prior training to unlock its full capabilities
What recommendations would you give to someone considering this product?
There are practically no drawbacks to Google Analytics. The concern is Data Visualization capabilities, but you can connect to Data Studio, and your problem should be solved. GA is an industry-leading software--and for a good reason.
Pros
- Reliable
- Enables Productivity
- Continually Improving Product
- Performance Enhancing
Cons
- Commodity Features
Joshua A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
A Powerful, Cost-effective Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It provide tracking features that can track a user behavior across websites and apps, helping businesses gain insights into demographics, and user actions.
What is your favorite aspect of this product?
Its ability to provide valuable insights into customer behavior, helping businesses optimize their ads effectively.
What do you dislike most about this product?
It can be challenging for beginners to grasp at first.
What recommendations would you give to someone considering this product?
Learn extensively about the product and its various features. Understanding them thoroughly will greatly help improve your productivity.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
