Contentful Customer Reviews 2025 | Digital Experience

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Contentful

Composite Score

8.0 /10

CX Score

8.2 /10

17 Reviews

What is Contentful?

Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It鈥檚 the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful鈥檚 visually engaging interfaces are tailored for every contributor 鈥� making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.

Company Details

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Contentful Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Contentful.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

88 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Contentful?

0% Negative

12% Neutral

88% Positive

Pros

Respectful
Client Friendly Policies
Generous Negotitation
Security Protects

Feature Ratings

Average 85

Social Media Integration

Translation Facilitation

Web Publishing Capabilities

Multi Channel Support

Content Workflow Management

Digital Asset Management

Standard Templates

Analytics and Reporting

Management Interface

Content Repository

Content Security

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of Customization

Quality of Features

Usability and Intuitiveness

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Also Featured in...

Content Marketing

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Contentful Reviews

Rosemarie P.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

For content delivery via API

Likeliness to Recommend

9 /10

What differentiates Contentful from other similar products?

Because of its API-first methodology and adaptability to various tool integration, Contentful stands out for providing developers greater control over the organization and distribution of information across many platforms.

What is your favorite aspect of this product?

I like about Contentful the two features that stand out and make the experience very effective are Contentful's flexible content modeling and its robust API-based management system.

What do you dislike most about this product?

For small businesses or projects that don't require all of the sophisticated capabilities it provides, the expense may be a disadvantage.

What recommendations would you give to someone considering this product?

I recommend Contentful is useful for managing content in web and mobile applications, as it separates content from presentation, facilitating customization and scalability.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Marco K.

Role: Information Technology
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2024

It's okay but features are becoming stale

Likeliness to Recommend

9 /10

What differentiates Contentful from other similar products?

UX maybe, The translation controls are nice.

What is your favorite aspect of this product?

The translation controls

What do you dislike most about this product?

Not that intuitive

What recommendations would you give to someone considering this product?

read the manual

Pros

Respectful
Helps Innovate
Reliable
Performance Enhancing

Cons

Less Effective Service
Under Delivered

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Sep 2024

Headless is good unless you have to fix tech issue

Likeliness to Recommend

8 /10

Pros

Unique Features
Respectful
Enables Productivity
Efficient Service

Cons

Less Performance Enhancing
Less Effective Service
Less Caring

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What is Contentful?

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Awards & Recognition

Contentful Ratings

91 Likeliness to Recommend

100 Plan to Renew

88 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Contentful?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

Content Workflow Management The ability to enable editorial or authorship workflows on content within the platform.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Content Marketing

Contentful Reviews

Rosemarie P.

For content delivery via API

Likeliness to Recommend

Pros

Marco K.

It's okay but features are becoming stale

Likeliness to Recommend

Pros

Cons

Headless is good unless you have to fix tech issue

Likeliness to Recommend

Pros

Cons

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Title

2
Since last award

Feature Ratings

Social Media Integration

Translation Facilitation

Web Publishing Capabilities

Multi Channel Support

Content Workflow Management

Digital Asset Management

Standard Templates

Analytics and Reporting

Management Interface

Content Repository

Content Security

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of Customization

Quality of Features

Usability and Intuitiveness

Breadth of Features

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration