What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Segmentation
Dynamic Content
Content Authoring
A/B Testing
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.8
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 8.8
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Translation missing: en.product_page.ratings.score 8.2
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Translation missing: en.product_page.ratings.score 8.1
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Translation missing: en.product_page.ratings.score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Tuhame M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
Master Class Email Marketing Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Great customer support and excellent email delivery rates
What is your favorite aspect of this product?
Deep e-commerce integration i.e works with Shopify, Woocommerce and Bigcommerce.
What do you dislike most about this product?
All features are fantastic
What recommendations would you give to someone considering this product?
Although ActiveCampaign doesn't offer a free plan but it is affordable for all businesses
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Inderdeep S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Helps me to generate leads through email marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
I can send emails to generate leads and information about my products through this tool. This tool saves lots of time to prepare newsletter and I can schedule it on my time. I can setup full campaign in very less time and track where the mails are lending
What is your favorite aspect of this product?
Creating email campaign is very easy with this tool to target new customer. This provides automate solution to take follow up on the email and I can share my big update by creating promotion email campaign
What do you dislike most about this product?
It's very nice tool, no cons at this time
What recommendations would you give to someone considering this product?
Best to generate leads and send emails
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Inspires Innovation
Harry G.
- Role: Human Resources
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Mar 2025
Powerful Automation Tool.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign leverages AI in offering predictive sending, with AI determining when and to whom messages must be delivered based on past behavior of such subscribers. ActiveCampaign's predictive content feature, in contrast, leverages AI-facilitated machine learning to dynamically select relevant messages for each recipient, generating increased conversions and activity. All such AI-facilitated capabilities make ActiveCampaign stand out in sending personalised and targeted marketing campaigns.
What is your favorite aspect of this product?
With a native integration base of over 870, including Shopify and WooCommerce, two of the most utilized e-commerce platforms, ActiveCampaign integrates flawlessly with a variety of tools and services. With its rich integration universe, ActiveCampaign empowers its users to develop an integrated marketing technology stack, connecting and syncing information between numerous platforms and tools, and automating workflows between them. What comes out of it is a cleaner, less clunky marketing function that can utilize information drawn from numerous sources to make a larger impact.
What do you dislike most about this product?
Due to its rich feature and high automation capabilities, ActiveCampaign can be challenging for new marketers and marketers with little background in marketing automation. Complexity in some capabilities, particularly in its automation builder, can make its high learning curve require a lot of time to become an expert in it. This can become a barrier for small groups and companies with no full-time marketing capabilities, potentially limiting them in utilizing its full capabilities effectively.
What recommendations would you give to someone considering this product?
ActiveCampaign is loaded with tools, such as webinars, video guides, and a deep knowledge base, that can introduce you to its capabilities and best practice use cases. Get one specific individual in your organization to become an expert in ActiveCampaign and then have them impart that expertise to your fellow workers. That training investment will pay off in the long run, and you will have full access to use its powerful capabilities and gain a better marketing ROI.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
