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Select a Marketing Management Suite 鈥� Phase 1: Launch the MMS Project and Collect Requirements

Author(s): Samuel Leese

The first step in entering the world of MMS is understanding the "art of the possible" and how MMS technology will be a best fit for your business objectives. This phase will take you through the following activities:

  • Determine organizational readiness.
  • Distill business objectives from your customer experience strategy.
  • Determine your application requirements.

Use this phase as part of the full blueprint Select a Marketing Management Suite.

Tags

MMS, marketing, marketing management suite, marketing automation, email, mobile, SMS, social marketing, social media, marketing strategy, advertising, customer intelligence, marketing analytics, marketing metrics, customer experience, CRM, CXM

View the Complete Blueprint:

Thought model representing Select a Marketing Management Suite

Select a Marketing Management Suite

A best-fit solution balances needs, cost, and capability.

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