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Tagged - marketing strategy

The Omnichannel Playbook

Align your tools, data, and teams to eliminate CX friction and execute a seamless omnichannel strategy. This playbook zeroes in on the highest-impact gaps in your customer...
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​The Omnichannel Playbook – Phases 1-3

Identify and fix high-impact gaps in your omnichannel journey with a practical, scalable strategy.​

The Omnichannel Strategy Playbook Template

91ÖÆÆ¬³§ an actionable omnichannel execution plan using this strategy template

Google Introduces Web Guide – Does This Foretell Google Search’s Future?

Google announced a new view of Google Search called Web Guide on July 24, 2025, that is available for Google users who have opted into Google Search Labs. Google Search...

Select a Marketing Management Suite

Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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Select a Marketing Management Suite – Phases 1-3

This storyboard will help you follow a structured approach to select an MMS that is the right fit for your organization.

Select a Marketing Management Suite – Phase 1: Launch the MMS Project and Collect Requirements

This phase of the blueprint helps you determine if MMS is right for your organization. Identify the "art of the possible" with MMS technology to see what both the IT...

Select a Marketing Management Suite – Phase 2: Shortlist Marketing Management Suites

In this phase of the blueprint, understand the MMS marketplace with our MMS featurelist and vendor profiles.

Select a Marketing Management Suite – Phase 3: Select Vendor and Communicate Decision to Stakeholders

In this phase of the blueprint, carry out the RFP and vendor demonstration process. Decide on an MMS and present the solution to stakeholders.

MMS Request for Proposal Template

Request for proposals provide organizations with the opportunity to give vendors a detailed account of the requirements and the expected capabilities of their desired...
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