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Klaviyo is positioning itself as the go-to CRM for B2C retailers, helping brands deliver a seamless customer experience from start to finish. Its technology bridges...
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In 2025, Salesforce launched its Next Gen Marketing Cloud, debuting a new 鈥渁gentic marketing鈥� model in which autonomous AI agents independently build, personalize, and...
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Modern marketing management suite (MMS) platforms are imperative given today鈥檚 complex, multitiered, and often non-standardized marketing processes. Organizations must...
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Creatio鈥檚 mission is to simplify enterprise workflows, democratize innovation with no-code tools, and embed AI natively across the full customer lifecycle.
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How AI is used in lead generation.
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At ZohoDay24, the key themes were Zoho鈥檚 long-term growth strategy and social impact, Zoho鈥檚 financial performance and customer value proposition, Zoho鈥檚 unique approach to...
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Streamline your organizational approach to the selection of a right-sized marketing management suite (MMS) platform.
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Adobe鈥檚 revenues grew at a rate of 25% to $2.6 billion in the most recent quarter, placing the company on an annualized run rate of about $10 billion! The Magento...
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Use Info-Tech鈥檚 MMS Readiness Assessment Checklist to determine whether you have a sufficient foundation and strategy in place to ensure the right application is selected.
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Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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